Growth Marketer, Alan
+ Equity
Digital healthcare insurance
Open for applications
Digital healthcare insurance
1001+ employees
Open for applications
+ Equity
1001+ employees
Company mission
To make the healthcare system frictionless, fair and friendly for everyone.
Role
Who you are
- You have 4 to 8 years of experience in growth, digital, demand generation, or content marketing at a startup or scale-up
- You have run inbound or growth campaigns that directly created leads, demo requests, or sales conversations
- You are strong at writing and can turn messy inputs into clear content
- You understand how content, distribution, paid, email, and follow-up work together
- You can set up and manage your own tracking and reporting
- You are comfortable using simple data to decide what to do next
- You can manage several streams of work at once without losing follow-through
- You work independently and do not need daily guidance to keep things moving
- You are practical, curious, and comfortable building in a market that is still early
- We care more about your ability to operate, learn, and improve systems than a specific number of years of experience
- If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply as it can only bring learnings or success
What the job involves
- Alan is building its presence in Canada. We are hiring a Growth Marketer to build and run the inbound loops that turn Canada’s market activity into qualified leads
- You will work closely with the Head of Growth in Canada. Your role will be to create and distribute content, run inbound campaigns, support events, track what is working, and help turn market signals into sales conversations
- This is a hands-on role in a new market. You will need to be comfortable moving with limited structure, making practical decisions, and improving the work as you learn
- If you are excited by the idea of building the growth engine in an early market, this role could be a strong fit
- 1/ Content generation and distribution
- You will create and distribute content that turns buyer pain, sales insights, events, and market topics into qualified interest
- Maintaining a publishing cadence across our digital and social channels
- Exploring and testing new formats or channels
- Writing posts, short narratives, emails, and simple page copy
- Building content from inputs such as events, announcements, partnerships, and internal work
- Adapting global content for a Canadian audience
- What success looks like: Alan Canada is publishing useful content consistently, learning what resonates with buyers, and using those insights to create more qualified interest over time
- 2/ Inbound generation
- You will be responsible for the day-to-day operation of inbound activity by:
- Building and maintaining landing pages or campaign pages
- Running warm retargeting and basic paid campaigns
- Setting up and maintaining UTMs, tagging, and tracking
- Reviewing campaign performance and recommending what to change
- Connecting content, paid, email, and follow-up into simple inbound loops
- Helping Sales understand where qualified interest is coming from
- What success looks like: Campaigns are not only live and tracked. They are creating qualified conversations, demo requests, MQLs, and pipeline signals for the sales team
- 3/ Events into inbound growth
- The focus here is on supporting repeatable event formats and making sure their impact extends beyond the room. You will support events by:
- Supporting event logistics, timelines, registration pages, and materials
- Creating follow-up emails and digital touchpoints after events
- Turning event themes and conversations into content
- Helping Sales follow up with the right people
- Using event activity to create retargeting audiences, campaign inputs, and reusable content
- What success looks like: Events that are well supported operationally and consistently translated into digital, content, and inbound inputs that can be reused over time
Our take
Alan addresses health insurance for businesses and employees in Europe through a healthcare app, backed by official regulatory approval. This endorsement grants Alan the ability to offer a wide range of regulated healthcare insurance services, distinguishing itself in the market.
Focused on user experience and customer satisfaction, Alan employs a people-centric approach, streamlining insurance claims and designing user-friendly health insurance products. While competitors like Babylon and Ada Health exist, Alan's primary focus on health insurance sets it apart.
Despite macroeconomic challenges prompting a goal realignment, Alan achieved significant revenue growth in 2023 and reached a valuation of $4.5 billion in late 2024. This was driven by impressive funding rounds and an expansion of its client base, leveraging AI tools for enhanced productivity. With a robust cash revenue, Alan plans to sustain growth, consolidate its position in the existing markets, and explore expansion into new territories, positioning itself for a potential future IPO.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2026
$468.1m
GROWTH EQUITY VC
Mar 2026
$117.1m
LATE VC
Total funding: $1.4bn
Company benefits
- Fair rewards: Generous equity packages complement your base salary, for permanent contracts only
- Flexible Office: Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest
- All the tools you need: Top-of-the-range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-cancelling headphones
- Flexible vacation policy and flexible working hours: Organise your time as you wish
- Delightful healthcare insurance: Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family, for permanent contracts only
- Transport: Country-specific commuter benefits
- Learning & Training opportunities: A highly flexible Training policy free books and a budget to attend and speak at conferences if the opportunity arises
- Parental leave: Extended parental leave for all new parents, for permanent contracts only
Company HQ
Plaine-Monceau, Paris, France
Leadership
Charles Gorintin
(Co-Founder & CTO)Co-founding Advisor at Mistral AI. Previously a Data Scientist at Facebook, Instagram, and Twitter.
Jean-Charles Samuelian-Werve
(Co-Founder & CEO)Co-founding Advisor and Board Member at Mistral AI. Previously co-founded Expliseat.
Salary benchmarks
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