Director of Demand Generation, Smartling
$145-170k
Translation & content localization platform
Job no longer available
Translation & content localization platform
201-500 employees
Job no longer available
$145-170k
201-500 employees
Company mission
Smartling's mission is to move the world with words.
Role
Who you are
- 7+ years of experience in B2B marketing with at least 3 years in a demand generation or growth leadership role
- Proven track record of building and scaling multi-channel demand generation programs that drive qualified pipeline and revenue
- Deep expertise in digital marketing (paid search, paid social, display, SEO, content syndication, email nurture)
- Strong understanding of marketing funnel metrics, attribution models, and campaign performance optimization
- Hands-on experience with marketing automation platforms (e.g., Hubspot) and CRM systems (e.g., Salesforce)
- Comfortable managing media budgets, forecasting, and optimizing ROI
- Experience partnering with sales and SDR teams to align on campaign strategy, lead quality, and pipeline acceleration
- Analytical mindset with the ability to translate data into insights and actions
- Strong leadership and people management skills—experience building and mentoring a high-performing team
- Excellent communication and collaboration skills—able to work cross-functionally with product marketing, content, ops, and sales
- Experience in a SaaS, tech, or startup environment preferred
- Bachelor’s degree in Marketing, Business, or a related field; MBA a plus
- A team-player. Ability to work effectively and cross-functionally within all levels of management, both internally and externally
- Creative. Creative problem solver
- Detail Oriented. A detailed record keeper
- Self-organized. Self-starter and eager to grow
- Process Oriented. A strong project manager and decision maker
- Highly communicative. Communicating effectively across all levels
- To work from home, you must have a strong internet connection, quiet space, and a professional (distraction and clutter-free) background
What the job involves
- We are seeking an experienced Demand Generation professional to join our team. Reporting to the Head of Marketing, the Director of Demand Gen will lead a team tasked with marketing funnel strategy, optimization and demand generation
- Your responsibilities will include the planning, management and execution of marketing efforts. Working closely in partnership with the Sales, Business Development and the larger marketing team, you will be tasked with driving new business and growth across customers for the company’s software and services
- The ideal candidate will work independently as well as collaboratively with all members of the marketing team to realize channel mix that drives Smartling’s go-to-market strategies and generates qualified leads
- You will be using marketing tactics including email nurture, events, digital advertising, integrated publisher programs, website content, social media, social selling, and others
- Own the strategy, planning, and execution of all demand generation programs to drive qualified pipeline and revenue
- Build and optimize multi-channel campaigns across paid media, email, SEO, events, content syndication, and more
- Partner with sales leadership to define lead scoring, funnel stages, and handoff processes to ensure seamless conversion
- Collaborate with product marketing to develop messaging, content, and offers that align with buyer personas and customer journey
- Lead forecasting and reporting of pipeline contribution, CAC, and campaign ROI; regularly present insights to executive leadership
- Manage and optimize the marketing tech stack (e.g., MAP, CRM, ABM, analytics tools) to enable scalable, data-driven marketing
- Oversee the performance and growth of a small team, including campaign managers and digital specialists
- Test and iterate on campaign strategy using A/B testing, audience segmentation, and personalization
- Drive the strategy for ABM programs in key enterprise accounts in collaboration with sales and customer success
Our take
Smartling leverages a network of professional translators and AI translation software to enable companies to connect locally with audiences anywhere, through any channel. Over the last few years, the company has emerged as a real market leader.
The appeal is obvious: since a company’s online presence is unlimited by geography, it shouldn’t be limited by language. The advantage of an offering like Smartling is that it doesn’t just loosely translate meaning like a browser would, but can also translate impact. As fast growth companies scale internationally and bring their brand message to new markets, this kind of service can prove crucial.
The roll call of customers is proof of the startup's success, with the likes of Shopify, Lyft, Tinder, Samsung, H&M, Mastercard, and plenty of others all taking advantage of its platform. Smartling has raised substantial funding and achieved a strong rate of growth which is still accelerating - all boding well for its future.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Dec 2021
$160m
GROWTH EQUITY VC
May 2014
$25m
SERIES D
Total funding: $227.2m
Company benefits
- Equity
- Flexible vacation & PTO
- Health Benefits
- Generous Maternity/Paternity Leave
- 401k Retirement Planning
- Commuter Benefits
- Remote Hires
- Employee Referral Bonus
Company HQ
Garment District, New York, NY
Leadership
Bryan Murphy
(CEO)Director at MadCap Software, PlayPower and JEGS High Performance.
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