Mobile Marketing Manager, ZEBEDEE
Ad Operations & Platforms
Bitcoin transaction software for games
Open for applications
Bitcoin transaction software for games
21-100 employees
Open for applications
21-100 employees
Company mission
To power real economies in virtual worlds.
Role
Who you are
- The ideal candidate has a strong analytical mindset, extensive experience with paid acquisition platforms, and excellent project management skills
- Bachelor’s degree in Marketing, Business, Data Science, or a related field
- Advanced degree (MBA or equivalent) is a plus
- 3+ years of experience in paid user acquisition, growth marketing, or digital marketing
- Proven track record of integrating and managing digital advertising and analytics platforms, including Appsflyer and Metabase
- Experience working with data visualization tools (e.g., Tableau, Looker) and analytics platforms (e.g., Google Analytics)
- Strong analytical and problem-solving skills, including SQL proficiency
- Excellent project management and communication abilities
- Experienced advertising platforms (e.g., Google Ads, Facebook Ads, TikTok, Snapchat)
- Technical proficiency in data integration and tracking systems (e.g., APIs, SDKs)
What the job involves
- We are seeking a dynamic and results-driven Mobile Marketing Manager, Ad Ops & Platforms, who is responsible for managing, optimizing, and scaling user acquisition efforts across various digital platforms
- This role involves integrating new marketing channels, collaborating with internal and external stakeholders, and leveraging data-driven insights to enhance campaign performance
- Identify and evaluate new paid acquisition platforms and tools to drive user growth
- Lead the integration of new advertising platforms, including technical setup and data tracking
- Maintain and optimize integrations with existing platforms (e.g., Google Ads, Facebook Ads, TikTok, and more)
- Collaborate with the marketing team to develop and execute acquisition campaigns
- Monitor campaign performance and recommend adjustments to maximize ROI
- Implement A/B tests to improve ad effectiveness and user engagement
- Utilize analytics tools to track, measure, and report on the performance of acquisition initiatives
- Develop dashboards and reporting frameworks to provide real-time insights to stakeholders
- Conduct post-mortem analyses to understand campaign successes and areas for improvement
- Work closely with data, product, and engineering teams to ensure accurate data flow and platform integration
- Coordinate with creative and content teams to ensure ad assets are aligned with brand standards
- Engage with external partners and platform representatives to stay updated on best practices and new features
Our take
Over the last few years, gaming and cryptocurrency have become more closely linked, and ZEBEDEE wants to lead the market in providing seamless crypto payment integration within games.
It offers instant, in-game, playable transactions with Bitcoin and provides both tools for developers and an app for gamers, which acts as your wallet and allows for transactions between different games and players.
Although the market has its share of heavyweights, ZXEBEDEE stands apart from competitors like Magic Eden, which focuses on NFT marketplaces with integrated gaming and blockchain features. ZEBEDEE, on the other hand, is built from the ground up as gaming software and has already garnered significant backing from industry giant Square Enix. With such strong support and a clear vision, the future looks bright for ZEBEDEE.
Steph
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Trustpilot (1.8)
Company
Funding (2 rounds)
Jul 2022
$35m
SERIES B
Sep 2021
$11.5m
SERIES A
Total funding: $46.5m
Company HQ
Hoboken, NJ
Leadership
Simon Cowell
(Co-Founder & CEO)A former Investment Analyst at Pricoa Capital Group and Investment Manager at Oxford University Endowment Management. They were also Head of Corporate Development at Bitstamp, and Director of Block Explorer.
André Neves
(Co-Founder & CTO)They were a Software Engineer at Lifion and Capsule8, before becoming Director of Engineering at Big Human. Alongside Zebedee, they are Co-founder and Director of Partnerships at Vinteum.
Christian Moss
(Co-Founder & Head of Gaming)Formerly a Freelance Bitcoin and Gaming Software Developer who worked for Madelduck and Indie Square.
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