Regional Marketing Manager, Live Nation
LN Concerts, California
$72-90k
+ Stock Reimbursement Program
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$72-90k
+ Stock Reimbursement Program
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Passionate and motivated
- Bachelor’s degree in marketing or a related field preferred, but not required
- Strong organizational skills and attention to detail
- Minimum of 3+ years prior experience in event marketing within an entertainment, sports or public assembly facility setting
- Minimum of 3+ years prior experience working with artist marketing representatives
- Minimum of 3+ years prior experience managing local media relationships
- Deep interest in discovering new music and marketing a wide variety of genres and emerging artists
- Ability to thrive in a fast-paced & high-volume environment
- Ability to troubleshoot and problem solve independently
- Excellent communication skills, both verbal and written
- Ability to work day, evening and weekend hours, based on the needs of daily business operations
- Willingness to travel as needed
What the job involves
- Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
- We are currently looking for a Manager of Regional Marketing
- In this role, under the guidance of the Regional Marketing Management Team, you’ll be responsible for marketing efforts for club and theatre shows
- This role will work hand-in hand with local teams, promoters and partners to make sure every event is a hit
- Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for multiple Live Nation events primarily at the club and theatre level
- Manage advertising budgets across multiple events at the club and theatre level within the market
- Develop and execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR and content creation
- Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans
- Partner with the local talent buying team to manage the success of events across multiple venues
- Develop impactful promotions for Live Nation events using multiple regional media partners
- Compile and share extensive audience and artist demographic information to shape development of marketing plans
- Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community
- Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools
- Compile advertising settlement documents as needed for local events
- Work with internal stakeholders to provide post show marketing analytics recaps to artists
- Partner with the Venue Marketing team to maximize show awareness on socials, in emails, on websites and in venue
- Coordinate street team and grassroots marketing efforts with local market contacts
- Day of show event coverage as necessary
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
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