Product Marketing Manager, Xero
Cloud-based accounting software
Posted today
Cloud-based accounting software
1001+ employees
Posted today
1001+ employees
Company mission
To make life better for people in small business, their advisors, and communities around the world.
Role
Who you are
- The ideal candidate is customer-focused, results-driven and skilled at aligning stakeholders around best-in-class product marketing practices to achieve meaningful results
- Proven ability to craft compelling messaging that connects and converts target customers
- Ability to work independently, thrive in fast-paced environments and manage ambiguity
- Proactive mindset with a “roll-up-your-sleeves” attitude
- Strong storytelling skills with the proven ability to apply product marketing best practices to create compelling, customer-led narratives
- Demonstrated success building internal enablement tools (e.g., playbooks, messaging frameworks, audience guides)
- Ability to influence and align cross-functional teams, particularly across product, marketing, and regional teams
What the job involves
- As Product Marketing Manager for the UK, you will play a pivotal role championing the voice of the customer and ensuring our product and go-to-market strategies deliver customer value and commercial impact across the region
- By deeply understanding the UK market and championing customer needs, you will craft differentiated value propositions and refine our positioning to ensure our offering resonates within the UK context and with the needs of customers
- You will collaborate closely with product, marketing, and commercial teams and drive the go-to-market (GTM) strategy for our regional product portfolio, including our suite of tax products
- Collect quantitative and qualitative insights about customer needs and competitors across the region to identify market opportunities and guide regional product marketing priorities
- Lead the creation and upkeep of regional value propositions for Accountants, Bookkeepers, and Small Businesses
- Bring CVPs to life for internal audiences, through the creation of messaging frameworks and playbooks to enable GTM activity and future product development
- Collaborate with customer-facing teams on global and regional go-to-market initiatives, including packaging and pricing
- End-to-end ownership; Manage and grow the product portfolio, through partnering with Product on defining the strategy, developing the GTM strategy and working with the relevant teams to execute launch plans and drive adoption
- Advance revenue growth across Xero’s existing customer base and prospects by developing external facing sales enablement and campaign content that drives conversions
- Collaborate with sales enablement to drive sales productivity through market knowledge transfer, seller collateral and value based messaging guidance
- Proactively identify opportunities to grow regional acquisition, adoption, and retention using research, analytics, and feedback from customer-facing teams
- Act as a regional expert, providing guidance to teams on how to productise, position and take propositions to market to meet regional customer needs
Salary benchmarks
Our take
For a long time, high-quality financial services have been reserved for large-scale businesses. Xero solves this problem by giving small businesses, accountants, and bookkeepers access to best-in-class finance and accounting solutions.
Xero is one of the largest companies of its kind, with its promise to save time and effort for small business owners - who often don’t have in-house accounting teams - capturing interest and allowing the company to scale. It has a strong rival in Intuit QuickBooks, which offers similar services, but competes by being most effective for growing startups, and having an incredibly simple user experience.
A series of acquisitions and partnerships, including the purchase of Instafile in 2018, have consolidated Xero’s market share. The company continues to add new integrations, such as with Vehocheck Workshop Manager, and the 2023 launched Beautiful Business Fund that will help small businesses accelerate growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company benefits
- Top-spec MacBook or HP Z-book
- Employee Share Plan (own a part of Xero!)
- 23 days holiday plus Bank Holidays (plus an extra 3 days over the Christmas period!)
- 10 days Wellbeing Leave (for sickness, emergencies and taking a mental health break)
- Company Pension Scheme (matched contributions up to 4.5%)
- A range of wellbeing initiatives
- Remote and Flexible Working
Company HQ
Te Aro, Wellington, Wellington
Leadership
Rod Drury
(Founder)Previously Consultant at EY, Founder of Glazier System. Was CEO of AfterMail and Director at TradeMe. Also founded Pacific Fibre and was Director at NZX.
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