Analytics Manager, Wise
Marketing Acquisition
£75-100k
+ RSUs
1-5 days a week in office
Money without borders
Be an early applicant
Money without borders
1001+ employees
Be an early applicant
£75-100k
+ RSUs
1-5 days a week in office
1001+ employees
Company mission
We’re on a mission. And it’s money without borders. Instant, convenient, transparent and — eventually — free.
Role
Who you are
- We are looking for a highly skilled and experienced Analytics Manager to take over our Marketing Analytics Acquisition team and drive impactful insights across both paid and organic channels
- Experience in marketing analytics, with a strong understanding of both paid and organic channels
- Experience leading a small team of analysts
- Strong skills in managing projects and collaborating with stakeholders
- Familiarity with attribution, marketing mix models and SEO tools like Google Analytics, Google Search console, among others
- Experience with digital marketing platforms such as Google Ads, Facebook Ads, and programmatic advertising - and have a strong understanding of key performance indicators for paid acquisition campaigns
- Experience running A/B tests, statistical analyses, and optimising paid channels
- Familiarity with Mobile Measurement Partner (MMP) data
- Note that you don’t need to have all of the above but they would be favourable
- Strong analytical and problem-solving skills
- Ability to tell a story with data and provide actionable insights
- Advanced SQL and Python/R skills, and can work with complex data models
- Experience with data visualisation tools (Looker, Superset, etc.)
What the job involves
- In this role, you will have the opportunity to make a significant impact on Wise growth while leading a talented team of two analysts
- You will be at the forefront of our marketing analytics efforts across a wide range of channels including paid search, social, display audio and organic SEO
- Your mission will be to enhance our customer acquisition strategy and optimise marketing spend
- You will have the opportunity to lead and shape a team of two great analysts, guiding them and ensuring the team is delivering impactful outcomes
- Guide and develop the analysts in the team, shaping the strategic direction of marketing acquisition initiatives
- Collaborate with marketing leads to align team objectives and define OKRs
- Leverage your expertise to deliver actionable insights that maximise the effectiveness and efficiency of marketing acquisition efforts, ensuring optimal return on investment
- Conduct statistical analyses (such as, A/B tests) on paid and organic channels to identify growth opportunities
- Identify and present opportunities for optimisation to senior stakeholders, focusing on audience targeting, bidding strategies, ad creative, and other key campaign elements
- Conduct cross-channel analysis to assess the interaction between acquisition marketing channels and identify synergies or cannibalisation effects to influence their strategy
- Build data models and contribute to reporting and visualisations for both paid and organic acquisition marketing
- Be part of our mission to make money without borders!
- Play a key role in shaping a data-driven strategy for marketing acquisition and developing a team of analysts
- Collaborate with diverse teams such as marketing, analytics, data science, finance and engineering
- Work with an extensive dataset of over 16 million customers
- Work with a modern data stack including dbt and Looker
Salary benchmarks
Our take
Wise started when the two founders realised they would be better off trading Estonian kroons for British pounds (and vice versa) between themselves rather than going through banks. That was back in 2011, and they've since grown Wise into one of Europe's most successful tech businesses, exchanging billions of currency every month.
Wise rapidly grew by solving a significant problem for customers, who lost too much money to banks when exchanging currency. They've attracted investment from some of the best investors in the world, from Andreesen Horowitz to Index Ventures and even Richard Branson.
The challenge for Wise will be maintaining their edge and brand power in a market that's becoming increasingly crowded with new entrants (like Revolut and Monzo) and incumbents (traditional banks) trying to catch up. To do so, the company is ramping up its digital and marketing strategies, as well as pushing for further development of its existing products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
38% employee growth in 12 months
Company
Employee endorsements
Flexible working
"I'm trusted to do my work regardless of whether I'm in the office or working from my spare room. Our mobile wiser scheme gives us the opportunity to..."
Funding (last 2 of 7 rounds)
Nov 2017
$280m
SERIES E
May 2016
$24.9m
SERIES D
Total funding: $395.3m
Company benefits
- Medical Insurance
- Health and Wellbeing Discounts
- 25 days holiday (excl. bank holidays) + 3 Me Days
- RSUs (Restricted Stock Units)
- 6 Week Paid Sabbatical
- Mobile Wiser - work remote for up to 90 days a year 🛫
- Parental Leave
- Pension and Retirement Plans
- Plus Many More!
Company values
- This isn’t just a job, we’re a revolution
- We get it done
- Customers > team > ego
- No drama. Good karma.
Company HQ
London, UK
Articles
Leadership
Taavet Hinrikus
(Chairman)Previously Director of Strategy for Skype.
Kristo Käärmann
(CEO)Previously a Consultant at PwC and Manager at Deloitte.
People progressing
Joined as Banking Lead, promoted to Head of Banking after 2 years, then again to Global Head of Banking.
Diversity, Equity & Inclusion at Wise
- Communities and safe spaces (Employee Resource Groups) – led by our Wisers so people can share experiences and information, support each other and connect on shared values
- Wise Cultural Calendar – a programme to learn and celebrate the wide range of cultures, traditions, backgrounds, and global experiences we have here at Wise. Example programmes include Pride Summer and Black History Month
- Our teams continue to set and drive their own bespoke objectives, holding themselves accountable and making sure they focus efforts where they can have the most impact
- We’re excited to partner with InChorus to collect ongoing data on our culture and enable teams to track their progress
- DEI development and training — We’re building our capability and getting everyone on the same page about DEI. Our new training programme will help new joiners and all Wisers know what DEI looks like day-to-day and how they can play their part
- Global policy review — We’re working with an external advisor to provide detailed feedback on best practices in policies by end January
- Disability inclusion – We’re building resources and support for Wisers and candidates with disabilities. Our goals is to offer practical information and support to ensure that Wise remains an inclusive environment for those impacted by a disability
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