Student Strategy Marketing Manager, SoFi

• Passionate Advocate for the consumer: A naturally curious individual who will dig deep into insights and experiences to understand the consumer and their circumstances and the ability to turn that into strong marketing and consumer focused problem solving
• Data driven marketer: Comfortability in extracting insights from data to help understand the consumer, their behavior and the connectivity to business results to drive for continually improved performance
• Proven experience launching successful marketing campaigns
• Experience in product performance management
• Proactive Problem Solver: Thrives in fast-paced environments, with a proven ability to manage multiple priorities
• Influential Leader: A strong communicator who can lead through influence, working across teams to deliver performance
• Strong project management skills with experience working in matrixed organizations
• Collaborative Team Player: Enjoys working on cross-functional teams with multiple stakeholders
• Bachelor’s degree
• 5+ years experience in marketing roles,
• Ability to use data in the measurement and reporting of campaign effectiveness
• Experience writing creative briefs,
• Excellent oral and written communication skills and an ability to influence others
• Experience in digital, social and influencer strategy is a plus

• As Student Strategy Marketing Manager at SoFi, you will have the unique opportunity to lead strategic audience specific marketing efforts across the organization
• You will become SoFi’s foremost expert in the student audience understanding their (and their parent’s) journey from high school through college graduation and developing and bringing to life a marketing strategy that will help drive growth among this audience
• Develop and execute comprehensive Go-to-market Strategy for student and parent audience
• Create audience specific value propositions and marketing messaging
• Collaborate with PMMs and channel managers to build a budget and KPIs for student related initiatives
• Work with data science to develop reporting tools to measure effectiveness of member acquisition, engagement and product adoption
• Report regularly on performance metrics to both marketing and BU leadership
• Drive continuous test and learn strategies to refine performance and inform product insights to better serve this audience
• Drive audience segment related research and insight analysis
• Own the education strategy including but not limited to both the development of tools and materials with the support of our content and creative teams and the distribution of those materials
• Work with the In School Sales Team to support conference marketing and Student Facing Collateral
• Lead our Scholarship and Partnership strategies

• Comprehensive health, vision, dental, life insurance, and disability benefits
• Generous vacation and holidays
• Paid parental leave for eligible employees
• 401(k) and education on retirement planning
• Tuition reimbursement on approved programs, up to $5,250 per year
• Monthly contribution up to $200 to help you pay off your student loans
• Great health & well-being benefits including: telehealth parental support, subsidized gym program
• Flexible time off
• Fertility and family planning options
• Free financial classes

Total funding: $2.7bn

SoFi started by offering ways for students to secure better financial terms on their loans, and now offers a huge range of personal finance products, including bank accounts, loans, mortgages, investment advice, and investment opportunities. Many customers find they have to go to multiple financial service providers to meet all their finance needs, but SoFi overcomes this issue by putting it all in one place.