Senior CRM Manager, Hims & Hers
$135-155k
+ Equity + ESPP
Multi-specialty telehealth platform
Be an early applicant
Multi-specialty telehealth platform
1001+ employees
Be an early applicant
$135-155k
+ Equity + ESPP
1001+ employees
Company mission
To help the world feel great through the power of better health.
Role
Who you are
- Bachelor’s Degree or equivalent work experience
- 5-8 years of experience in CRM & Lifecycle, subscription experience a plus
- A knack for managing complexity and paying attention to the finer details, while also seeing the big picture and appreciating progress over perfection
- Customer-centric mindset with experience using customer insights (qualitative and quantitative) to inform business strategy and day-to-day decision-making
- Ability to communicate the benefits of strategies to business audiences of all levels
- Expertise in bringing cross-functional stakeholders together to advance retention goals
- Familiarity with Braze, Iterable, Marketo, or similar ESP
- Ability to drive experimentation focused on core success metrics
- Knowledge of HTML, CSS, and email client basics
- An in-depth understanding of the healthcare, wellness, or CPG industry is a plus
- Knowledge of FDA & HIPAA regulations is a plus
- Strong desire and curiosity to learn
What the job involves
- We’re looking for a Sr. CRM Manager to join our growing team
- The ideal candidate is passionate about the end-to-end customer journey, is a natural at empathizing with the customer, and is relentless at finding the levers to drive customer engagement
- You understand the important role acquisition plays in retention, and you know how to partner with cross-functional teams to unlock new customer-centric strategies
- You know CRM is so much more than just sending emails, and you’re excited to think outside the box when it comes to how to drive customer engagement
- Lead the CRM acquisition strategy for all verticals, leveraging email, push, SMS, and in-app messages
- Build and scale our lead generation program from the ground up, including SMS opt-in
- Regularly analyze CRM funnel KPI’s to identify opportunities to optimize pre- and post-click experiences with cross-functional teams
- Partner with cross-functional stakeholders from Integrated Marketing, Product Marketing, Product, Insights, and more to advance acquisition and retention goals
- Develop best-in-class testing roadmaps from experimentation, planning, and development to scaling the learning
- Work with our product, data, and engineering teams to design and launch complex automated campaigns and ensure high-quality, error-free implementation, testing, and QA of CRM campaigns
- Work with the Director, CRM, and Sr. CRM Managers to overhaul reporting structure and dashboards to unlock program visibility internally and to cross-functional teams
- Manage, mentor, and develop a team of 1 with an opportunity to grow the team
Our take
Hims & Hers is a direct-to-consumer brand made for men and women, offering products for skin care, birth control, erectile dysfunction, hair loss and more. The company aims to create an open and honest culture of care that is accessible for everyone, no matter who you are or where you live.
Hims & Hers approach healthcare differently through a telemedicine approach combined with a comprehensive wholesale and branding strategy. This allows customers to get diagnosed and treated at a lower cost and with greater convenience whilst the company simultaneously increases customer brand's presence across the US.
The company is increasingly focused on becoming a modern healthcare brand, and has a huge addressable market to go after. Recent launch of an app has helped the company grow significantly. Further, it is focusing investment into platform infrastructure and the development of partnerships with physical stores including retail giant Walmart, as well as continuing to launch new products such as its range of volumising shampoos.
Steph
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2019
$100m
LATE VC
Jul 2018
$50m
SERIES B
Total funding: $197m
Company benefits
- Dental insurance
- Maternity & Paternity Leave
- Gym Membership
- Commuter Checks & Assistance
- Work from home opportunities
- Health insurance
Company HQ
Marina District, San Francisco, CA
Leadership
Andrew Dudum
(CEO)Previously co-founder of Atomic, Homebound, Terminal and Bungalow and Investor & Advisor at Stable Auto, TalklQ, and Mira Technologies.
Hilary Coles
(Senior VP Brand & Innovation)Previously earned an MBA from the Kellogg School of Management at Northwestern University.
Jack Abraham
(Investor)Founder and Managing Partner of Atomic. Co-Founder and Investor at Replicant, Raydiant, Bungalow, Homebound, Terminal and Zenreach.
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