Product Marketing Manager, Forethought

• Experience: 5+ years in Product Marketing or a closely-related role in B2B software as a service, Experience with AI and multiple product lines a plus
• Strong Communication: Demonstrated ability to communicate effectively across the organization and position themselves as a leader
• Cross-Functional Leadership: Proven experience working as a liaison between marketing, product, and engineering teams
• Presentation Skills: Comfortable presenting to both small and large groups
• Trust Building: Ability to build trust with colleagues and stakeholders
• Project Management: Strong ability to manage and execute projects within set timelines
• Flexibility: Adaptable and comfortable with shifting timelines and startup dynamics

Desirable

• We are seeking an experienced Product Marketing Manager to join our team and ensure seamless operations and strategic alignment.
• This role will be a full-time position, and will cover for the Director of PMM while on maternity leave.
• This role will be responsible for a range of key functions, from overseeing NPS strategies to leading GTM initiatives, all while working cross-functionally with technical and marketing teams.
• This is a great opportunity to level up your skill set and establish a role at a company tackling a $100B+ market opportunity
• Product Mastery: Become a subject matter expert on Forethought’s platform and products, understanding the intricacies of AI, Machine Learning, and Natural Language Processing/Understanding
• NPS Strategy and Improvement: Own the collection strategy, reporting, and continuous improvement of NPS metrics
• Leadership in GTM Meetings: Lead GTM meetings to keep the entire organization informed about weekly feature releases
• Product Webinars: Manage the planning and execution of monthly product webinars, including content creation, topic selection, and promotions
• Collaboration with Marketing: Partner with marketing teams to produce high-quality GTM collateral that aligns with company KPIs, including ads, event support, and content
• Competitive Intelligence: Maintain and update battle cards, provide market insights, and support the sales team by keeping them informed and prepared for calls
• Sales Enablement: Support our sales teams with well-articulated case studies, competitive intelligence, pitch decks, and partner enablement content
• Customer Marketing: Manage in-app and notification campaigns
• GTM Planning and Management: Temporarily oversee GTM planning in collaboration with GTM leadership, ensuring project management, task execution, and internal communications are effectively handled
• Pricing Strategy: Lead pricing decisions during the maternity leave period, ensuring alignment with business goals
• Product Insights Panel and Beta Program: Assist in building a product insights panel and manage the beta program, gathering feedback and ensuring smooth rollouts
• Positioning and Messaging: Support ongoing projects related to positioning and messaging, providing continuity and strategic guidance during the maternity leave period
• Customer and Market Insights: Catalog and leverage insights to better understand our users and represent the voice of the customer