Marketing Data Analyst, Slay
€65-90k
Social gaming company
Job no longer available
Social gaming company
21-100 employees
Job no longer available
€65-90k
21-100 employees
Company mission
To redefine the social gaming landscape.
Role
Who you are
- 3+ years in a role such as Data Analyst or Data Scientist with a strong emphasis on marketing analytics
- Currently employed in a gaming company, actively addressing similar challenges is a plus
- Strong expertise in SQL and experience with data analysis tools
- Proficiency in a programming language (e.g., Python or R)
- Experience with cloud data warehouses is a plus
- Experience with predictive modeling techniques and forecasting LTV
- Familiarity with machine learning concepts and algorithms relevant to marketing analytics
- Strong knowledge of attribution models, including probabilistic and multi-touch models
- Familiarity with mobile attribution challenges like SKAdNetwork (SKAN)
- Proficiency with visualization tools like Tableau, Looker, or Power BI
- Deep understanding of performance marketing, user acquisition strategies, and performance metrics (e.g., CPI, CPA, ROAS, K-factor)
- Strong problem-solving skills and a data-driven approach
- Ability to handle complex datasets and extract actionable insights
- Excellent verbal and written communication skills
- Ability to convey complex data insights to non-technical stakeholders
- Proven ability to deliver high-quality results in a fast-paced, high-pressure environment
What the job involves
- Data Analysis and Insights: Enable tactical and strategic decision-making by providing insightful analyses, developing predictive models, and creating dashboards
- Predictive Analytics: Build and interpret predictive models to forecast Lifetime Value (LTV) and user behavior, optimizing marketing spend and strategies
- Attribution Modeling: Implement and refine attribution models—including probabilistic and multi-touch models—working with SKAdNetwork (SKAN) data and other privacy-centric attribution methods
- A/B Testing: Design, analyze, and interpret the results of A/B tests to inform marketing strategies and improve campaign performance
- Cross-functional Collaboration: Work closely with marketing, user acquisition, and data engineering teams to understand data needs and deliver solutions that drive business objectives
Our take
SLAY is a social gaming company focused on creating engaging experiences that connect people and amplify their creativity and emotions. The company stands out with over 10 million downloads and 2.5 million monthly active users showing its rapid growth and high user engagement since founding in 2022.
The company boasts a commitment to a user and developer-centric ecosystem. Unlike traditional incentive structures, SLAY prioritises joyful user experiences and innovative product development. Since its founding, the company has launched 4 apps, one of which is "Pengu" a space to raise virtual pets.
SLAY’s success is evident in its viral popularity, especially among German teens and its significant backing from top venture capitalists. Looking forward, SLAY aims to continue its rapid iteration and growth, leveraging data and creativity to enhance its platform and user experiences further.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Jun 2024
$5m
SEED
Jan 2023
$2.7m
SEED
Total funding: $7.7m
Company benefits
- Barrier-free access
- Company laptop
- Company stock options
- Free beverages
- Free snacks
- Mentoring sessions
- Sport membership
Company values
- Creativity
- Drive
- Education
- Growth
- Hard work
- Honesty
- Integrity
- Ownership
- Performance
- Respect
- Teamwork
Company HQ
Mitte, Berlin, Germany
Articles
Leadership
Stefan Quernhorst
(Co-Founder)Previously worked in Design for both CloudKitchens and Stefan Quernhorst. Also Co-founded MySoftwareScout.
Fabian Kamberi
(Co-Founder)Previously Co-founded Bouncy.
Jannis Ringwald
(Co-Founder)Previously co-founded Bouncy and was also a Software Developer for Mackevision.
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