With the travel industry under increasing pressure to reduce its carbon footprint, decision-makers across the sector are struggling to come to grips with the data and transparency needed to make the necessary changes. The travel industry is unique in its complexity of information layers and Squake is a start-up attempting to tackle this problem.
Squake offers a logistics and sustainability solution for travel companies via its Application Programming Interface (API) plugin. The API can integrate into existing travel logistics systems and calculate the carbon outputs for any given activity or task via analysis of national and international standards. It can then provide solutions to offset and reduce the carbon impact of the activity.
Embedded across a travel company’s booking flow, Squake’s product is customisable as per the needs of their customer. With clients including Lufthansa (from whose innovation hub it was developed), ATG Travel, and Reed & Mackay, it’s working across a range of travel-focused companies, keeping its net suitably wide. In 2023, Squake received significant VC funding and plans to use this for technology R&D, new hires, and growth in strategic markets.
Steph
Company Specialist at Welcome to the Jungle