SEO Specialist, Crunchyroll
Contract
Streaming service for anime and manga
Be an early applicant
Streaming service for anime and manga
1001+ employees
Be an early applicant
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- If you love digging into data, experimenting with what works, and actually seeing the results of your efforts – this is for you
- 3+ years of experience with SEO
- Experience with SEO implementation, including implementing process/structural changes based on data and user behavior
- Experience with analytics tools like Google Search Console, YouTube Studio, Clearscope, and Ahrefs
- Experience with YouTube optimization
- Familiarity with how to optimize for AI overviews or generative optimization
- Experience with A/B testing
- Strong knowledge and understanding of anime culture and its importance to the broader community, and you're driven to innovate in this space
- Bachelor's Degree or equivalent hands-on experience in a relevant field
Desirable
- Familiarity with social media platform algorithms (TikTok), traffic sources, and search behavior
- Experience with content management systems (i.e. Storyblok)
- Knowledge of structured data/schema markup, including experience with Databricks
- Experience with Mixpanel, Tableau, or other analytics platforms
- Experience in media, entertainment, or fan communities
What the job involves
- We are looking for an SEO Specialist to join Crunchyroll's Audience Development team on a 6-month contract
- You will work at the intersection of Editorial SEO and YouTube optimization – helping us grow Crunchyroll's reach across search and one of the world's largest video platforms
- You will be hands-on and execution-focused
- Think: metadata optimization, keyword research, playlist optimization, content refreshes, data pulls, and the kind of careful, detail-oriented work that quietly makes a huge difference in how audiences discover anime
- In the role of SEO Manager, you will report to the Global Audience Development SEO Manager
- Research keywords and search trends to inform content strategy
- Optimize on-page metadata (titles, descriptions, tags, and structured data) for Crunchyroll News evergreen articles
- Conduct content audits and refresh editorial pages to improve search rankings
- Support technical SEO implementations across Audience Development
- Track keyword rankings, traffic shifts, and content performance in Google Search Console and Ahrefs
- Help with data entry and reporting across SEO tools and internal trackers
- Optimize YouTube video metadata: titles, descriptions, and chapters
- Audit, organize, and optimize playlists for discoverability and watch-time improvements
- Research YouTube search trends to recommend metadata improvements across channels
- Support A/B testing initiatives and track results
- Help maintain consistency and quality across international channel metadata
- Pull performance data from YouTube Analytics, Google Search Console, and Ahrefs
- Maintain and update tracking spreadsheets and internal dashboards
- Compile competitive research on how other anime and entertainment channels approach SEO
- Flag trends, opportunities, and anomalies to the SEO Manager
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. This move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivalled library of anime content, boasting over 44,000 episodes, attracting over 21M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Miracle Mile, Los Angeles, CA
Leadership
Kun Gao
(Co-Founder & CEO)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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