Senior Product Marketing Manager, Ghost
$145-185k
Inventory distribution optimization
Open for applications
Inventory distribution optimization
101-200 employees
Open for applications
$145-185k
101-200 employees
Company mission
To build the world’s most powerful marketplace that transforms how inventory is bought and sold.
Role
Who you are
- Bachelor's degree in Marketing, Business, or related field
- 5-7 years of experience in product marketing roles
- Proven track record of successfully launching and marketing B2B technology products
- Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable plans
- Excellent communication and presentation skills, with the ability to effectively articulate value propositions and drive engagement
- Demonstrated ability to collaborate and influence cross-functional teams in a fast-paced, dynamic environment
- Experience working with sales teams to drive product adoption and revenue growth
- Proficiency in marketing automation tools, CRM platforms, and analytics tools
What the job involves
- The Senior Product Marketing Manager will play a key role in driving the success of our products in the market
- Reporting to the Head of Product, this individual will be responsible for developing and executing strategic product marketing initiatives to increase product adoption, market share, drive demand and supply, and accelerate revenue growth
- Develop and execute go-to-market strategies for new product launches, feature updates, and enhancements, both to internal users and external customers
- Create compelling product messaging and positioning that resonates with target audiences and differentiates our platform in the market
- Lead the development of sales enablement materials, including presentations, collateral, and case studies, to support the sales team in effectively communicating the value proposition of our platform
- Collaborate with cross-functional teams, including product management, sales, engineering and design, to drive product adoption and customer engagement
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for innovation
- Create compelling content and collateral to support product marketing campaigns, such as whitepapers, case studies, and product videos
- Lead the development of marketing campaigns and programs to generate demand and drive pipeline growth
- Track and analyze key metrics to measure the effectiveness of product marketing initiatives and optimize strategies for maximum impact
- Partner with BP and AM teams to develop customer advocacy programs and leverage customer testimonials and success stories in marketing efforts
- Work closely with the business development team to develop integrated marketing campaigns that drive demand and generate qualified leads
- Collaborate with product management to gather customer feedback and insights to inform product roadmap decisions
Our take
Excess inventory is one of the biggest pain points for modern retailers. Ghost solves this problem by making it easier for retailers to buy and sell excess inventory discreetly and sustainably.
With retailers wasting around $500 billion a year on excess inventory, demand for solutions like Ghost's is sky-high. The company has also made good on this demand, emerging from stealth mode in 2022 and about $38 million in funding to date. Ghost, which functions in much the same way as eBay, has benefited hugely from its founder's prior experience in the apparel industry.
Ghost's clear focus on sustainability and discretion has broad market appeal, especially for large-scale retailers looking to reduce waste and improve their public image. If Ghost can continue to attract such clients, it could scale at an impressive pace in the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 4 rounds)
Oct 2024
$40m
SERIES C
Jul 2023
$30m
SERIES B
Total funding: $88m
Company benefits
- Medical, Vision, and Dental with some plans covered at 100%
- 401K
- Unlimited PTO
- Monthly catered lunch
Company HQ
Beverly Grove, Los Angeles, CA
Leadership
Josh Kaplan
(Co-Founder & Co-CEO)Previously worked as Senior Director of UEG Ventures, and was VP of Digital at Buck Mason.
Dee Murthy
(Co-Founder)They are also the Co-Founder of Young & Reckless and Five Four Group.
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