Senior Growth Marketing Manager, ResortPass
$120-150k
Plus equity, commensurate with experience
Office located in Flatiron, NY
Day access to luxury hotel amenities
Open for applications
Day access to luxury hotel amenities
101-200 employees
Open for applications
$120-150k
Plus equity, commensurate with experience
Office located in Flatiron, NY
101-200 employees
Company mission
To empower people to experience a wide range of luxury resort amenities including breathtaking pools, private beaches, deluxe spas, and top fitness facilities at leading hotels in their own neighborhoods.
Role
Who you are
- 5+ years of experience in growth marketing for direct-to-consumer or SaaS/ecommerce brands, with demonstrated success in driving paid and organic acquisition, retention, and viral growth at scale
- Expertise with affiliate and influencer marketing – two key channels for ResortPass in this next chapter
- Expertise implementing viral mechanics, with a strong command of metrics like viral coefficient (k-factor), activation rates, retention curves, LTV, and CAC Highly analytical thinker. You’re comfortable working with large, messy data sets and distilling complex inputs into clear, actionable insights
- Operate with a high degree of autonomy and accountability. You proactively flag risks, identify opportunities, and push for what you believe in
- Bias toward system-building over hacks: you use frameworks to scale yourself, and leave behind infrastructure that outlasts individual wins
- Intellectually curious and commercially sharp. You think like a growth leader, not only as a channel operator
- Strong collaborator with experience working cross-functionally to align PLG efforts with product roadmaps and brand goals, fostering viral user behaviors
What the job involves
- As our Senior Growth Marketing Manager, you're driving user acquisition and funnel conversion through paid, organic, and product-led growth strategies in collaboration with our product team
- Reporting to the Head of Growth, you'll be working across a variety of channels to scale customer acquisition by optimizing existing performance marketing channels, testing and unlocking new paid channels, pushing forward our SEO program, testing out new virality tactics, and collaborating with our product team on CRO, referral, and sharing initiatives
- Support optimizing and scaling existing paid performance channels (primary Meta and Google Non-Brand)
- Take on ownership of our Affiliate program, setting it up for aggressive growth and figuring out how it can extend our influencer program reach
- Identify, test, and unlock new paid channels to diversify acquisition (e.g. podcast, CTV, Reddit, partnerships)
- Support our SEO program to capture intent-driven demand for pool, spa and travel intent across our core site and blog
- Scale user acquisition and retention organically, leveraging data to optimize viral loops and user funnels while amplifying word-of-mouth.
- Run disciplined testing: build and maintain a roadmap of experiments across channels, landing pages, creatives, and more
- Analyze performance data to generate insights, set growth goals, and report on results
- Deliver performance forecasting and scenario modeling in partnership with the Head of Growth (weekly, monthly, and annual views)
- Collaborate cross-functionally with product, design, and engineering teams to embed growth tactics into the product, optimize user funnels, and create shareable experiences that drive virality
Our take
Luxury hotels and resorts are often regarded as havens for the rich and famous, being reserved exclusively for guests who are willing to pay top dollar to stay overnight. However, ResortPass is changing this narrative, by building a day-pass marketplace for establishments that want to bring in guests to utilize their amenities throughout the day.
The demand for local experiences has soared in the past few years and ResortPass is taking advantage of these growing requests. ResortPass offers over 900 brands for guests to choose from, including the Ritz Carlton, Four Seasons and Sheraton. While some may argue ResortPass is removing the exclusivity for overnight guests, its business model is to monetize underutilized inventory and work alongside hotels to drive usage of these amenities.
ResortPass offers a distinct way for both tourists and residents to enjoy the facilities of upscale hotels and resorts. With endorsements from well-known personalities such as Jessica Alba and Gwyneth Paltrow, the company is a testament to the increasing favorability of the sharing economy and the demand for exclusive travel encounters.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2022
$26m
SERIES B
Aug 2019
$8.7m
SERIES A
Total funding: $37.4m
Company benefits
- Health, Dental & Vision — We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans
- Stock Option Plan — We offer employees the opportunity to become part-owners in our mission. Let’s redefine what it means to be a guest, together
- 401k plan — Save for your future with a 410k plan offering
- Unlimited Paid Time Off (PTO) — Enjoy life away from work to be inspired and fully recharge with unlimited paid time off
- Paid parental leave
- Annual ResortPass credit — Our mission is to bring delight and relaxation to people around the world; including our employees! Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit
Company HQ
Civic Center, New York, NY
Leadership
Amanda Szabo
(Founder)Previously founded the online booking platform for weddings and events, Weddlock and co-founded the travel booking website TravelShack.
Michael Wolf
(CEO)Previously President and Advisor at Supernatural, COO at Talent Hack and Global Head of Operations at ClassPass.
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