Content & Social Media Manager, Tide
FTC 12 Months
Business accounts for SMEs
Be an early applicant
Business accounts for SMEs
1001+ employees
Be an early applicant
1001+ employees
Company mission
To save businesses time and money - so they can get back to doing what they love.
Role
Who you are
- You have a passion for marketing and social media in a scale-up, multi-location environment, and have 4+ yrs of relevant experience
- You are passionate about social media and content creation with an in-depth understanding of the different platforms and emerging trends
- You are detail oriented and highly organised: you can manage many channels and projects simultaneously
- You have a knowledge and understanding of social listening tools e.g. Hootsuite, Sprout Social
- You have great communication skills – you can build campaigns and relationships, coach and inspire technical and non-technical colleagues, across all levels of the business, and are able to pitch the message differently, and clearly, to all
- You use data and evidence above your opinion
- You have excellent interpersonal skills – you are personable, love to help people and are naturally solution-oriented
- You are able to adapt quickly and efficiently to changing priorities, and are eager to support the wider marketing team….you are happy to work as part of “One Team” at Tide
What the job involves
- As our Social Media and Content Manager you’ll manage and develop Tide’s social media programme, introducing our members to new products and helping them get the most out of the products they already hold
- This role is focused on our UK and EU markets (France and Germany) and you will be responsible for managing a Senior Social Media Executive
- Working closely with the Member Engagement Team, you’ll devise compelling social campaigns and engaging content to promote our diverse product offering that will deliver meaningful engagement with our Tide members
- You’ll also be responsible for reporting on campaign results, and sharing these insights broadly across the teams
- Managing and developing Tide’s product social media calendar (organic and paid) for our UK and EU markets with existing product marketing campaigns and new product launches
- Supporting product revenue targets through social media activity, liaising with Country Commercial Managers to create and deliver plans derived from insight
- Building strong relationships alongside other content colleagues (PR, acquisition teams, Member Support) to support singular approach and tone across all Tide content on social media platforms
- Adapting content, creative approaches and and tone of voice as appropriate to different channels
- Crafting copy for posts, making sure the copy is in Tide’s tone of voice and distribute it across our social media channels
- Briefing and overseeing the production of social assets with the in-house design teams
- Scheduling and uploading posts across all customer facing platforms
- Supporting key Tide campaigns, working closely with the acquisition marketing team and PR to capture social ready content
- Identifying key community members and developing conversations/ relationships with them on our social channels to collect product feedback
Our take
Small businesses and sole traders are still underserved by most traditional banks. Tide is solving that problem by offering speedy, affordable and effective financial services tailored to SMEs.
Since its launch, Tide has gained considerable traction among small businesses. This is largely thanks to its fast onboarding times, low fees and the diversity of products, which include a number of accountancy tools. And headed up by a former RBS, C&A and Optanus executive, it is certainly in a unique position within the financial services market.
Having built a strong user base of over 1M customers globally, with 650,000 members in the UK. Through further expansion across Europe and continual addition of 'first-of-its-kind' features, Tide is well set to secure a larger market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Sep 2025
$120m
GROWTH EQUITY VC
Jan 2023
$25.3m
GROWTH EQUITY VC
Total funding: $413.7m
Company benefits
- Flexible working:A flexible working policy that allows most teams to work from home when they need to
- Family-friendly leave: We go above and beyond the statutory requirement for maternity and paternity leave
- Paid volunteering leave: You’re encouraged to take three days a year as paid volunteering leave for your chosen charity or organisation
- Holiday leave: 25 days a year of paid holiday leave, plus bank holidays
- Sabbatical leave: Take a well-deserved break and come back refreshed
- Extra unpaid leave: Extra time off is available beyond your annual leave allocation
- We keep the team fed: Breakfast, snacks and hot drinks are provided daily, along with regular morning teas and catered events
- Personal development: Personal development budget is available for each Tidean to pursue additional training related to their role
- Private health cover: Private healthcare from Vitality, that includes the ability to earn discounts and rewards for having a healthy lifestyle
- Mental wellbeing : 24/7 Employee assistance, unlimited cognitive behavioural therapy, subsidised mindfulness and relaxation app
Company HQ
City of London, London, UK
Leadership
Dr Oliver Prill
(CEO)Began their career as a Consultant at McKinsey. They also held the role of CEO at both C&A Bank and Optanus, and was COO of Kreditech Holding before joining Tide in 2018.
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