Lead Product Marketing Manager, Sentry

Artificial Intelligence

$200-215k

A successful candidate will be eligible to participate in Sentry’s employee benefit plans/programs applicable to the candidate’s position including incentive compensation, equity grants

Senior and Expert level

San Francisco Bay Area

Remote from US

More information about location

Error tracking and app monitoring software

Open for applications

Error tracking and app monitoring software

201-500 employees

B2BSecuritySaaS

Open for applications

$200-215k

A successful candidate will be eligible to participate in Sentry’s employee benefit plans/programs applicable to the candidate’s position including incentive compensation, equity grants

Senior and Expert level

San Francisco Bay Area

Remote from US

More information about location

201-500 employees

B2BSecuritySaaS

Company mission

To empower developer teams to build their best possible software, more quickly and easily.

Job

Company

Role

Who you are

5+ years in product marketing with a proven track record of launching and growing technical products. Developer relations or community experience is a plus
Experience marketing to software engineers or machine learning teams. Familiarity with agents, LLM stacks, or AI/ML workflows is a strong bonus
Ability to distill complexity into clear messaging, prioritize effectively, and drive projects from zero to launch
Stellar written and verbal communication skills
A pinch of snark, sass, and humor. 2 cups of flexibility. A heaping serving of ambition wrapped in fondant of humility.'

What the job involves

As the Lead Product Marketing Manager for AI, you’ll own the go-to-market strategy for both Sentry’s AI-powered products and our rapidly growing AI customer base
That includes shaping how we bring products like Seer—our AI observability and agent debugging solution—to market, while also helping Sentry become the default choice for teams building, deploying, and debugging AI systems
You’ll work cross-functionally to define the strategy, messaging, and campaigns that land with developers working on everything from LLM-powered features to production-scale agent workflows. This role is about helping Sentry own the AI category—both as a product and a platform
Lead the product marketing strategy for Seer, Sentry’s AI observability and agent debugging tool—helping developers understand, test, and trust what their AI agents are doing
Drive adoption of Sentry’s AI-powered features, from issue triage and summaries to suggestions and code fixes
Build campaigns and content for AI-native teams—startups shipping new LLM products, platform teams scaling agent infrastructure, and engineers responsible for reliability in AI-driven apps
Be the voice of the AI builder. Understand how and where their systems fail, and how Sentry can help—from fine-tuning through debugging in production
Craft sharp, technically accurate messaging that speaks to developers, ML engineers, and platform teams—grounded in real-world pain, not fluff
Ride shotgun with Sales Engineers and Solutions Architects to develop enablement, playbooks, and content that help teams adopt Seer and understand why agent observability even matters
Get the word out. Plan and coordinate launches for Seer and other AI features across multiple channels, making Sentry impossible to ignore in the AI observability space
Write the rest of the story. Consider a launch Chapter 1. Continue the momentum with use-case content, customer stories, and lifecycle campaigns that drive usage and expansion
Dust off your crystal ball and keep a third eye on agent frameworks, LLM development trends, and AI tooling gaps. Use those insights to influence roadmap, messaging, and market position
Play well cross-functionally. Get cozy with PMs, EMs, Biz Ops, Sales, and Customer Success to align on product priorities and create feedback loops that keep us close to what AI teams really need

Our take

Defective software leads to dissatisfied users, disruptions and potential financial losses for companies. Sentry has created application monitoring and error tracking software to help developers fix errors faster, easier and more cost effectively.

More than 1 million developers and 70,000 organisations worldwide, including the likes of Microsoft, Disney, Atlassian, Cloudflare and Slack, have used Sentry to monitor their code health. The company is well-positioned for significant growth. There is an emerging need for solutions that address holistic application health. As more companies focus on digital to engage with their customers, the reliability of their applications is essential.

The global bug-tracking software market is expected to reach over $600 million by 2026 with an annual growth rate of almost 10%. Further, the company opened another office in Denver in early 2023, expanding its regional presence, as it continues to broaden its market presence.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

28% employee growth in 12 months

Glassdoor (4.2)

Trustpilot (3.2)

Company

Funding (last 2 of 6 rounds)

May 2022

$90m

SERIES E

Feb 2021

$60m

SERIES D

Total funding: $216.5m

Company benefits

Competitive Compensation + Equity
401k Plan
Medical, Dental, Vision Insurance
Commuter Stipend
Professional Development Stipend
Health & Wellness Benefits
Charitable Matching Program
Flexible PTO
Paid Parental Leave

Company HQ

Financial District, San Francisco, CA

Leadership

David Cramer

(Co-Founder & CPO)

They started their career as a Software Engineer at Curse, before roles at Enthropia, Disqus, and Dropbox. Having co-founded Sentry in January 2012, they left Dropbox in 2015.

Chris Jennings

(Co-Founder & Chief Creative Officer)

They have been a Frontend Developer at AgencyTen, Director of Design and UX at Disqus and most recently a Product Designer at GitHub.

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