Senior Director of Customer Acquisition, Upgrade

• The ideal candidate is both strategic and hands-on—with deep experience in performance marketing, a sharp analytical mindset, and the ability to creatively source and scale growth opportunities
• 8–12+ years of experience in performance marketing, partnerships, or customer acquisition, ideally in fintech, consumer finance, or a high-growth digital business
• Deep expertise in paid channels (SEM, Display, Social, etc.) and/or affiliate and strategic partnerships
• Demonstrated ability to lead cross-channel strategy, scale acquisition efforts, and deliver against growth targets
• Strong analytical and quantitative skills, including comfort working in Excel, BI tools, and marketing attribution frameworks
• Excellent communication and executive presence; able to influence stakeholders across marketing, product, compliance, and leadership
• Experience managing and growing high-performing teams
• A test-and-learn mindset and the ability to move quickly and decisively in a dynamic environment

Desirable

• We’re looking for a Director or Sr. Director of Customer Acquisition to lead Upgrade’s direct-to-consumer growth engine
• This role will be responsible for scaling and optimizing acquisition across both paid marketing (SEM, Display, Meta, etc.) and strategic partnerships (affiliate, platform, and distribution partners)
• You’ll own the roadmap, budget, and performance for multiple customer acquisition channels, while also mentoring a growing team
• Lead Upgrade’s direct-to-consumer acquisition strategy, including paid media, affiliate/partner marketing, and new channel testing
• Own the customer acquisition budget and channel mix, balancing ROI, scale, and efficiency across multiple channels
• Build and manage a high-performing team, starting with two direct reports (and growing as needed)
• Optimize and scale core paid channels—including SEM, Display, and Paid Social (Meta)—in partnership with media agencies and internal teams
• Develop and expand our strategic partnerships program, sourcing and negotiating new relationships that drive customer growth
• Launch and test emerging channels and growth experiments, using data to validate hypotheses and inform investment decisions
• Partner closely with Analytics, Product, Legal, Compliance, and Creative to ensure efficient execution and compliance across campaigns and partnerships
• Develop frameworks for reporting, attribution, and performance analysis to guide decision-making and budget allocation
• Stay ahead of industry trends and digital media innovation to keep Upgrade’s acquisition strategy fresh, effective, and competitive