Senior Marketing Operations Manager, Later
$132-142k
Influencer marketing and social media management
Open for applications
Influencer marketing and social media management
1001+ employees
Open for applications
$132-142k
1001+ employees
Company mission
To help the world's top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
Role
Who you are
- This is a high-impact role for a technically fluent, strategically minded operator who can architect the right systems, build scalable processes, and enable smarter, faster marketing decisions
- 6+ years of experience in Marketing Operations, Revenue Operations, or Growth Operations within a SaaS or high-growth environment
- Proven expertise in marketing automation administration (Marketo required) and CRM systems such as Salesforce, HubSpot,
- Strong command of data management and integration tools (e.g., Segment, GA4, and cross-platform orchestration
- Experience designing and maintaining lead scoring models, campaign taxonomies, and lifecycle frameworks
- Deep understanding of marketing data hygiene, normalization, and attribution methodologies
- Analytical mindset with the ability to connect operational metrics to business outcomes and influence strategy through insight
- Exceptional collaboration and communication skills — able to work fluidly across Marketing, Sales, Data, and Finance
- Curious, proactive, and solution-oriented: you thrive on improving systems and finding smarter ways to work
- Bachelor’s degree in Business, Marketing, Data, or a related field (or equivalent experience)
What the job involves
- We’re looking for a Senior Marketing Operations Manager to serve as the connective tissue between our marketing technology, data, and strategy
- Reporting to the VP of Revenue Operations, you’ll own the systems, processes, and insights that power how Later’s marketing engine runs — from campaign execution to attribution modeling and revenue analysis
- You’ll be hands-on in Marketo and Salesforce, helping to ensure our Marketing system stack inclusive of Marketo, HubSpot, Salesforce, Segment, GA4 works as one unified ecosystem, and evolve the data infrastructure and operational discipline that drive growth across Marketing, Sales, and Services
- Act as the operational architect for Marketing — designing systems, processes, and workflows that improve efficiency, visibility, and performance across the funnel
- Partner with Marketing and RevOps leadership to align on data strategy, attribution modeling, and budget optimization
- Translate business objectives into scalable marketing operations frameworks that support pipeline, revenue, and customer lifecycle goals
- Own and optimize the Core Marketing system Marketo — ensuring data flows accurately and tools are properly integrated
- Support large cross-functional initiatives (e.g., migrations, system integrations, marketing-to-sales handoff optimizations)
- Contribute to lead scoring, lifecycle management, and campaign taxonomy to drive consistency and reporting accuracy
- Manage and execute marketing automation programs for email nurtures, webinars, gated content, and multi-channel campaigns
- Lead the daily administration of Marketo, managing users, roles, campaign structures, and naming conventions
- Partner closely with Demand Gen, Brand, Product Marketing, and Customer Success to ensure campaigns launch efficiently and accurately
- Collaborate with RevOps, Sales Ops, and Data Engineering to align on CRM processes, reporting, and attribution frameworks
- Serve as a trusted advisor to marketers on campaign best practices, process design, and tool adoption
- Mentor junior team members and cross-functional peers, with potential to grow into people leadership within 6–12 months
- Stay ahead of evolving MarTech trends, integrations, and automation strategies to keep Later’s systems best-in-class
- Continuously evaluate new tools, vendors, and data enrichment solutions that can improve scalability and insight quality
- Document processes, create internal playbooks, and drive operational excellence across the marketing organization
- Within the first 6–12 months, success will look like:
- A well-documented MarTech ecosystem where Marketo, Salesforce, and HubSpot are Well integrated and new use cases for Marketo are identified, fully integrated, and functioning seamlessly
- Standardized campaign frameworks and taxonomies that enable consistent reporting and measurement across all marketing channels
- Accurate, trusted marketing data that drives confident decision-making and clear ROI visibility
- Faster, more reliable campaign and Event lead execution across Marketing — powered by automation, streamlined processes, and operational discipline
- Recognition as a trusted strategic partner to the VP of Revenue Operations, VP of Demand Generation and the broader marketing leadership team
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
Now, the company is entering an exciting new chapter with updates designed to help marketers and creators stay ahead of what's next in social. The platform now offers enhanced analytics, improved collaboration tools, expanded support for platforms like Threads and Snapchat, and smarter insights through innovations such as Future Trends. These developments show Later's commitment to making social media management more intuitive, data-driven, and impactful so brands and creators can build stronger connections and lead the next era in social storytelling.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Learning & development opportunities
- Market competitive compensation
- Hybrid work environment
- Flexible paid time off
- Competitive healthcare benefits
Company HQ
Government Center, Boston, MA
Leadership
Scott Sutton
(CEO)Scott joined lAter in 2023 as COO, becoming CEO in 2024. Previously, he spent 4 years at ZoomInfo, joining as VP of Revenue Operations before becoming Senior VP of Operations and then CBO.
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