Ride-hailing app
501-1000 employees
Job no longer available
501-1000 employees
Company mission
Heetch's misison is to make mobility more inclusive and more responsible.
Role
Who you are
- To sum-up, this job is perfect for an experienced VP Growth who is willing to step up and later become a CMO of a successful B2C company!
- Ex VP Growth with a strong data/statistics background (+10 years of experience)
- Strong CRM and mobile Acquisition expertise, if possible with B2C communities or marketplaces
- Ability to own a budget and create model to measure and improve campaigns ROI
- Good leader with strong communication skills
- Healthy manager who can align the company and its team interests and make people grow
- Outstanding statistician or data analyst who can challenge growth strategies and help define the best one
- Brand aficionado with a strong understanding of Heetch Brand and posture versus its competitors
What the job involves
- As VP Marketing team and reporting to our CEO, you will be responsible for defining our Marketing and Growth plan across all markets (5+ countries in Africa and Europe), with a strong focus on Driver & Passenger Acquisition and CRM. You will manage our marketing yearly budget and execute a strategy that will involve strong technical, creative and strategic thinking. You will be collaborating with Analytics, Operations, Marketing, Brand, Engineering, and Product teams
- Strategy: Define and implement the Marketing and Growth strategy on all stages of the funnel. This requires a deep knowledge of the acquisition and CRM channels and a deep understanding of our users
- Finance: Own a marketing budget and allocate it to the different teams and channels depending on the marketplace dynamics to build ROI positive campaigns. You will have to build a mix-media modelling logic and have a strong statistician expertise for growth models
- Management: Structure, manage and lead the Marketing team (20+ people), including the CRM, Acquisition, Brand and all the Local Marketing teams
- Operations: Work closely with all teams to help them deliver and reach their OKRs. Facilitate the work of everyone by defining a clear vision and collaboration between all teams
Application process
- 1/ A first 45min interview with a recruiter
- 2/ A 45min interview with our current VP Marketing and CEO
- 3/ A 45min interview with our CPO and VP Data
- 4/ A 1h30min live case study with the different stakeholders you would be working with closely if you join us
Our take
Heetch is looking to carve out its own niche in the ride-sharing industry, and taking on Uber is no small feat. They’ve been laying down a strong service and reputational foundation, though. For drivers, Heetch only takes a 15% commission to Uber’s 25%, and doesn’t use driver ratings as a way of reporting problems. For customers, rides are cheaper than an UberX, and are designed to have a younger, funner feel.
So how well is this strategy working? Well, Heetch is second behind Uber in France, and has spread to a couple of neighbouring countries like Belgium and Italy. Predominantly, however, its expansion is focused on francophone regions in Africa like Algeria, Cameroon, Senegal, and the Ivory Coast.
This could prove a smart move, as Uber has yet to dominate many of the African markets, thanks to smaller companies offering locally tailored and more effective competing services. These same problems are likely to plague Heetch, too, but with the leader off its top spot, there may be more room to manoeuvre.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Nov 2019
$4m
SERIES B
May 2019
$38m
SERIES B
Total funding: $74.3m
Company benefits
- Yes to remote working and autonomy
- Flexible hours
- Events and parties, Heetch style
- 50% discount on all Heetch rides
- A culture of employee empowerment in our daily lives: Regular training for everyone, a clear career path, sharing all of the projects’ information with everyone
- Cool offices ideally located in the heart of Barcelona and Paris
- A culture of employee empowerment in our daily lives: Regular training for everyone, a clear career path, sharing all of the projects’ information with everyone
- Company and team retreats
Company HQ
Camp d'en Grassot i Gràcia Nova, Barcelona, Spain
Leadership
Teddy Pellerin
(CEO)Has experience in project management from Sun'R and Nature Energies, and worked as a Sales Manager at Mydeal.ma.
Mathieu Jacob
(CPO)Worked as a process engineer with Hager Group, before moving on to be a Senior Consultant with eleven.
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