Head of Social, Bumble Inc.
Salary not provided
Senior and Expert level
Remote from US
Online dating & networking app
Job no longer available
Online dating & networking app
1001+ employees
B2CArtificial IntelligenceAnalyticsCommunicationNetworkingSocialDatingMobile
Job no longer available
Salary not provided
Senior and Expert level
Remote from US
1001+ employees
B2CArtificial IntelligenceAnalyticsCommunicationNetworkingSocialDatingMobile
Company mission
To create a world where all relationships are healthy and equitable.
Role
Who you are
- You are eager to scale the Bumble brand in a complex and evolving environment, helping to conceptualize, design and produce social-first campaigns and rapid-response cultural moments
- You have a deep understanding of the social space, video, brand and cultural marketing
- Proven track record of managing world-class brand or creative organization and/or developing agencies with experience scaling teams in the social and digital space for a culturally relevant brand
- Editorial sensibility around establishing Bumble’s comprehensive, digital, and social strategy experience including agency and in-house experience (consumer technology or technology-enable experience preferred)
- You have extensive leadership experience with demonstrated ability to mentor, develop, grow and retain a team
- Demonstrated experience with goal setting, delegating tasks and responsibilities set goals, holding teams accountable and providing thoughtful and meaningful feedback
- Ability to keep a pulse on the cultural zeitgeist including, but not limited to social, brand, content relevance
- Audacity and courage to develop and execute culturally impactful creative ideas and the ability to create a buzz and energy behind a brand that delights consumers
- Exceptional conceptual, and social fundamentals
- Deep understanding of using customer insights, user research and audience segmentation to drive results
- Ability to create a work environment that is high performance, fun and encourages active decision-making and considered risk-taking
- You can build consensus and alignment but are not afraid to push ahead on your vision
- You are passionate about managing and inspiring cross-functional teams
- You have a drive to make things happen, strong emotional intelligence to lead and inspire others, and build relationships at all levels
- You are positive and committed with a ‘can-do’ attitude and a flexible approach
- You are a problem solver and a forward thinker
- You are a self-starter: you thrive on taking ownership of initiatives with limited oversight
- You have great communication skills, both verbal and written
- You are deeply passionate about Bumble’s brand vision and values
What the job involves
- Bumble is looking for a Global Head of Social to own and carry out all Bumble social initiatives across global teams and platforms
- The Head of Social will partner with key business stakeholders in growth strategy, operations communications, marketing, policy, and product to elevate our brand across every aspect of the business, including social strategy and direction for all international Bumble channels
- Able to identify and meet both internal and external customer needs
- In this role, you will work cross-functionally to ensure marketing, partnership, editorial and social programs are in line with Bumble’s objectives and metrics
- You embrace the Bumble brand and take it to its optimal potential through a passion for the customer experience, incredible social expertise, and innovation
- You will be a thought leader and people manager, who can further the team’s creativity while working collaboratively with teams ranging from policy to partnerships
- You will lead our social teams with empathy and make the first move
- Be the driver behind how the Bumble brand is expressed across social channels through powerful creative social and digital ideas. Balance tone of voice and resonance with existing Bumble audiences on primary social platforms, and develop innovative “look ahead” strategic social plans that prioritize new audience growth
- Set goals, track, analyze and report performance, identifying and implementing recommendations for improvement and growth
- Manage, develop and build a social team that can generate and execute global creative work to be leveraged across our markets
- . Develop a productive and supportive team culture, and mentor our talent to achieve world-class creative output
- Own our social brand guidelines and voice and ensure ensure consistency of brand design, brand experience, and tone of voice across all surfaces and channels
- Guide a team to respond to business needs, product briefs, and marketing briefs manifesting a relatable Internet presence for the Bumble brand
- Be responsible for the budget, headcount, project management, and people management of the Bumble social organization
- Ownership of the global social marketing strategy across international team representatives
- Develop and launch Bumble’s approach to social brand partnerships and social-led campaigns
Our take
Since launching in 2014, Bumble has been one of the fastest growing dating apps in the world. It now boasts over 12.3 million monthly active users, and is consistently in the top 10 of lifestyle apps in the US.
Bumble's founder was a co-founder and VP of Marketing at Tinder (she ultimately left among allegations of sexism at the company). This would have given her great insights and experience into the dating market as it began to come online - enabling the company to build for what people want.
Bumble's selling point, as it competes with a pile of other dating apps, is that is empowers women to make the first move by giving them the ability to control the conversation. This has certainly proved popular, and is no doubt one of the reasons behind its success so far.
Steph
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
Top investors
Company
Funding (1 round)
Sep 2014
$10m
EARLY VC
Total funding: $10m
Company benefits
- Unlimited paid time off
- Company-wide week off twice a year
- Focus Fridays
- Family & compassionate paid leave
- 26 weeks parental leave
- Equity
- Private Medical Insurance
- Private Dental Insurance
- Maven Fertility Access
- Lunch and snacks in the office, 3 days a week
- Learning & Development Budget
- Wellness and gym allowance
- Premium app access
- Bumble Merch discounts
- Vision Insurance
- Accident Insurance
- 401k Retirement plan (4% matching)
- Hospital Insurance
- Life Insurance
- Short-term and Long-Term Disability Insurances
Company HQ
Rosedale, Austin, TX
Leadership
Whitney Wolfe Herd
(Executive Chair)Former CEO of the company. Previously Co-founder and VP of Marketing at Tinder.
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