Performance Marketing Manager, Unity
SEM
$87.4-131.2k
Game development platform
Be an early applicant
Game development platform
1001+ employees
Be an early applicant
$87.4-131.2k
1001+ employees
Company mission
To democratize game development and enable everyone to create rich interactive content.
Role
Who you are
- 5–8 years of hands-on SEM experience, with at least 2 years in both a B2B and B2C environment
- Deep expertise in Google Ads and Microsoft Advertising; strong grasp of attribution, bidding strategies, and campaign architecture
- Comfortable working with data — you can pull your own reporting, identify trends, and tell a clear story to stakeholders
- Familiarity with paid social and programmatic ecosystems; you don't need to own them, but you know how search fits into the broader paid mix
- Strong communicator who works well in cross-functional, fast-moving environments
- Experience with marketing automation and CRM platforms (Salesforce, Eloqua, or similar) a plus
- Experience with Semrush, Profound, SA360
What the job involves
- Unity is looking for a sharp, data-driven SEM leader to own and scale our paid search programs across our B2B and B2C product lines
- This is a high-impact, highly visible role sitting within our GTM Marketing org, working closely with integrated marketing, product, commerce and revenue teams to drive pipeline and growth through search
- You'll lead strategy and execution for paid search — and collaborate cross-functionally with teammates running adjacent paid channels to ensure a cohesive, full-funnel approach
- Own SEM strategy, execution, and optimization across Google and Bing — including keyword strategy, bidding, ad copy, landing page alignment, and budget management
- Build and manage campaigns across multiple business units with distinct audiences and goals
- Define and report on SEM KPIs; translate performance data into actionable insights for marketing and business stakeholders
- Partner closely with performance marketing teammates on integrated paid media strategy — contributing your search expertise to broader channel planning conversations
- Work with content, demand gen, and product marketing to ensure message consistency from search ad to landing page
- Stay current on search trends, platform changes, and AI-driven search shifts (SGE, etc.) and bring those perspectives to the team
Our take
Unity is one of the biggest names in game development, powering everything from indie hits to blockbuster titles. Its real-time 3D engine gives developers and artists the tools to build rich, interactive worlds that run across mobile, PC, console and beyond.
But Unity's ambitions stretch far beyond gaming and over the past few years, Unity's technology has found a home in industries including automotive, film and television, where companies use it to create digital twins, virtual productions and immersive experiences. Its tools also help power augmented reality experiences on devices from companies such as Apple.
In 2021, Unity was used to create 72% of the top 1,000 mobile games and half of all games released across mobile, pc and console. Since its 2020 IPO, the company has continued to expand its platform, and with significant post-IPO funding secured in 2025, Unity now supports more than 20 platforms, operates in over 190 countries and territories, and is continuing to push real-time 3D technologies into new industries.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2019
$125m
SERIES E
Jun 2018
$145m
SERIES D
Total funding: $893.5m
Company benefits
- Comprehensive health, life and disability insurance
- Employee stock ownership
- Generous vacation and personal days
- Office food and free snacks, lots of health options!
- Employee Resource Groups
- Training and development programs
- Commute subsidy
- Competitive retirement/pension plans
- Paid leave for new parents
- Mental Health and Wellbeing programs and support
- Global Employee Assistance Program
- Volunteering and donation matching program
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Matthew Bromberg
(CEO & President)Matthew is currently on the Board of Directors for Bumble. Previously, they were a Senior Advisor at Blackstone and COO at Zynga. They also spent over 4 years at EA as a Group GM of Bioware and as an SVP of Strategy & Operations of EA Mobile.
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