Director of Growth/Demand Generation, TigerGraph
$160-180k
2-3 days a week in office (Redwood City, CA)
Scalable graph analytics platform
Be an early applicant
Scalable graph analytics platform
101-200 employees
Be an early applicant
$160-180k
2-3 days a week in office (Redwood City, CA)
101-200 employees
Company mission
To uncover meaningful, actionable, real-time insights from data.
Role
Who you are
- 10+ years in a marketing growth/demand generation leadership role with experience delivering proven results and driving enterprise B2B account-based demand generation and marketing ops teams
- Proven track record of scaling ABM oriented demand generation programs for enterprise B2B SaaS companies
- Demonstrated success in building and leading high-performing marketing engine
- Strong analytical skills, with the ability to leverage data to drive decision-making
- Experience with marketing technology, automation, and CRM systems
- Excellent communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams
- Results-oriented mindset with a focus on revenue generation and pipeline growth
- Inherent curiosity and personal drive with the ability to adapt to a dynamic, fast-paced environment and manage multiple priorities
- Bachelor's degree in marketing, business, or a related field; MBA is a plus
What the job involves
- We are excited to grow our team with a marketing demand generation leader who can help us develop a data-driven marketing strategy while also being able to execute on the ground level by rolling up their sleeves to work alongside team members in reaching the Company goals
- Our ideal candidate will lead with a customer-centric approach to marketing by educating, increasing awareness and driving pipeline in our target market
- Create and execute a comprehensive growth and customer marketing strategy that aligns with our business objectives
- Oversee all digital marketing channels encompassing content marketing, email marketing, social media, and SEO and paid advertising campaigns
- Lead all go-to-market strategies, product campaigns, performance marketing, social media, and partnerships
- Utilize data analytics to drive strategic decision-making, monitor key performance indicators (KPIs), and offer insightful reports on marketing performance
- Conduct regular market analysis and research to identify emerging trends, opportunities, and potential threats, informing strategic decision-making
- Work closely with a high performing digital, operations, product marketing and graphic design team that fosters innovation and collaboration
- Foster and maintain strong partnerships with product management and other cross-functional teams to ensure alignment in marketing initiatives with business objectives while ensuring seamless execution and ongoing collaboration
- Develop and implement a comprehensive demand generation strategy tailored towards the FDA regulated market, aligning with overall business objectives
- Work with the sales organization and product marketing team to define the ideal Leverage account-based marketing (ABM) principles to identify and target high-value accounts, collaborating closely with sales teams to drive revenue growth
- Drive consistent and engaging customer marketing campaigns working closely with account management to drive upsells and customer retention
- Lead a high-performing, repeatable marketing growth and customer engagement engine
- Foster a culture of innovation, collaboration, and data-driven continuous improvement
- Utilize a mix of digital, content, email, social media, webinars, events, and other marketing channels to engage target prospective customers
- Develop and manage marketing automation and lead nurturing processes to convert leads into opportunities
- Implement robust measurement and reporting mechanisms to track the performance of demand generation campaigns and the contribution to pipeline and revenue
- Continuously optimize strategies based on data-driven insights
- Tap into latest trends and advancements in AI to identify white space across target accounts and existing customers with highest propensity to buy or upsell/cross-sell
- Evaluate and implement marketing technology tools and platforms that enhance the demand generation process and ABM initiatives
Our take
TigerGraph specialises in graph databases - which are powerful databases that can connect multiple data points at once. Purpose built to manage large amounts of highly connected data, flexible and easily scalable, this technology is becoming increasingly preferred over traditional relational databases.
Its substantial funding has enabled TigerGraph to expand, now with support for Google Cloud Platform workloads, putting TigerGraph in the unique position of being the only distributed graph database to be made available as SaaS on all major cloud platforms. In addition, connectors for Snowflake and Salesforce Tableau further enhance the integration options for TigerGraph. GraphStudio, a graphical user interface for TigerGraph DB brings together all aspects of the graph database analysis in one application created specifically for ease of use.
TigerGraph is currently the fastest graph database in the world, ahead of competitors such as Neo4j, ArangoDB and Redis, a position the business will no doubt be eager to maintain as it is a key differentiator.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Feb 2021
$105m
SERIES C
Sep 2019
$32m
SERIES B
Total funding: $194.2m
Company benefits
- Putting money in your bank with competitive pay and attractive equity
- The best health, dental and vision insurance to keep you healthy
- Catered lunches and a well-stocked kitchen
- Take time off when you want and recharge your batteries
- Fun environment with team outings and a recreation lounge, including ping-pong and foosball
Company values
- See it from the customer's POV
- Work as a team; support one another
- Be resourceful, have fun
- The buck stops with yu/you
- Focus on craftsmanship
- Earn your stripes
- Be curious, ask questions
Company HQ
Redwood Shores, Redwood City, CA
Articles
Leadership
Yu Xu
(CTO)Dr. Xu received their Ph.D in Computer Science and Engineering from the University of California San Diego. Prior to founding TigerGraph, Dr. Xu worked on Twitter’s data infrastructure for massive data analytics. Before that, they worked as Teradata’s Hadoop architect where they led the company’s big data initiatives.
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