Marketing Manager, Amazon

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams

Desirable

• This specific role will manage display and video ad programs on behalf of large 1P advertisers who prioritize marketing objectives ranging from driving brand perception to purchases
• The Marketing Manager is an Amazon Advertising expert designing, managing and scaling effective and innovative display programs via the Amazon DSP
• Work closely with internal businesses to develop a deep understanding of their marketing goals and to identify the solutions within our DSP that best support these goals
• Identify the performance metrics relevant to each partner and manage ad programs towards expected performance
• Frequently audit operational processes to identify ways to reduce the operational cost of our programs
• Contribute to the development of Amazon Advertising solutions by identifying feature gaps and providing requirements and corresponding business cases to internal Ad Tech teams
• Develop and evangelize new program initiatives leveraging the evolving technical landscape
• Partner with technology teams to create and deliver against aggressive roadmaps
• Define success criteria, design structured tests, and dive deep into data analysis to identify opportunities
• Develop and manage campaigns across a variety of technology platforms, inventory sources, and ad formats, leveraging both internal and external opportunities