Senior Sales Enablement Manager, SugarCRM

• 5-10 years of experience in Sales Enablement, Revenue Enablement, Product Marketing, or related GTM roles within B2B SaaS or technology environments
• Proven experience building and executing enablement strategies across Sales, Customer Success, and/or Partner ecosystems
• Strong background partnering with Marketing to operationalize messaging and go-to-market initiatives
• Experience supporting global teams and multi-segment or multi-product organizations
• Demonstrated ability to influence senior stakeholders and drive cross-functional alignment
• We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment
• We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for

Desirable

• This role owns the strategic design and evolution of enablement across the go-to-market ecosystem—Sales, Customer Success, and Partners—aligned tightly to marketing strategy and business growth priorities
• While the primary focus is strategic, this role will initially deliver select high-impact enablement programs and content to accelerate business outcomes and establish foundational assets. This individual will operate as a cross-functional leader, influencing senior stakeholders and ensuring enablement drives measurable revenue impact
• Strategic Enablement Planning: Translate marketing strategy, product roadmap, and GTM priorities into a forward-looking, KPI-aligned enablement roadmap; proactively identify capability gaps across Sales, Customer Success, and Partners
• Marketing Alignment & Message Operationalization: Serve as the bridge between Marketing and Revenue teams; operationalize positioning and campaigns into clear sales plays, ensuring consistent execution across the buyer journey
• Global & Segment Enablement: Build scalable global frameworks with room for regional nuance; align enablement to key segments, industries, and customer profiles with intentional localization
• Partner Enablement Strategy: Define how partners are enabled to sell and deliver; establish onboarding, certification, and ongoing readiness aligned to channel growth goals
• Proactive Capability Building: Anticipate future skill and knowledge needs (6–18 months) based on market, product, and competitive shifts; develop structured learning paths
• Enablement Architecture & Governance: Establish standards, systems, and a clear definition of success across GTM functions; ensure efforts are coordinated, prioritized, and scalable
• Execution & Delivery: Design and deliver high-impact programs and core assets (playbooks, messaging, onboarding), balancing strategic ownership with hands-on execution
• Measurement & Impact: Define and track success via revenue, pipeline, sales efficiency, and adoption metrics; partner with RevOps to drive data-informed optimization and outcome-based enablement