Senior Manager of Growth Marketing Partnerships, Babylist
$99.6-149.4k
+ equity + bonus
Online universal baby registry
Job no longer available
Online universal baby registry
1001+ employees
Job no longer available
$99.6-149.4k
+ equity + bonus
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- You have 5-8 years of experience in performance marketing
- You have experience at companies with $XXM annual performance marketing budgets
- You are highly confident and innovative with a deeply data-driven mindset, using quantitative analysis to determine what channels and strategies will be most effective
- You are user centered and customer focused. You have a deep understanding of the customer and effectively propose solutions and opportunities to meet those needs
- You have deep marketing experience directly managing Paid Affiliate and other performance marketing channels and know how to optimize campaigns and hit targets
- You have a strong marketplace understanding for new and innovative performance marketing tests to drive our testing roadmap
- You have a strong understanding of the industry landscape and can identify opportunities for growth and collaboration with partners
What the job involves
- We are looking for a Senior Manager, Growth Marketing Partnerships to join our growing Performance Marketing team! Reporting to the Associate Director, Growth Marketing, you will analyze existing strategies to optimize for peak performance, making paid affiliate and new growth testing effective
- Monitor campaign performance, track CAC, LTV, and ROAS, and adjust strategies as needed to maximize results
- Identify, launch, and cultivate strategic marketing relationships with key partners
- Hit KPIs for paid affiliate and test channels by implementing recommendations for improving new customer acquisition and conversion metrics
- Manage digital spend to ensure efficiency and profitability for channels under management
- Partner cross-functionally with analytics, CRM, tech teams, and the executive team to implement tests and measure the success of campaigns
- Collaborate on product launches and promotions, leveraging marketing strategies to maximize reach and conversion success
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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