Paid Search Marketing Manager, LawnStarter
$90-125k
Lawn maintenance marketplace
Job no longer available
Lawn maintenance marketplace
201-500 employees
Job no longer available
$90-125k
201-500 employees
Company mission
To make life easier and enable people to save their time for what really matters. They are setting out to make running a home services business dead simple.
Role
Who you are
- 3-7+ years of hands-on experience managing Google Ads and Bing Ads campaigns, preferably for a fast-paced eCommerce or lead generation business for B2C
- Strong proficiency in Google Ads Editor, Google Analytics (GA4), and other BI tools
- Experience with large-scale search, display, retargeting, video and local services campaigns
- Understanding of auction dynamics, quality score, and smart bidding strategies
- Advanced skills in Excel/Google Sheets (pivot tables, vlookups, data visualization)
- Ability to analyze and interpret large datasets to make data-driven decisions
- Familiarity with SQL and scripting (Python or Google Ads scripts) is a plus
- Experience with tag management through GTM, Segment or other platforms
- Proven ability to execute A/B tests and iterate on learnings
- Strong grasp of conversion rate optimization (CRO) and landing page best practices
- Ability to adapt strategies based on competitive trends and seasonality
- Strong attention to detail and ability to manage multiple projects simultaneously
- Comfortable working in a fast-paced, remote-first environment
- Passion for SEM and digital marketing, with a test-and-learn mindset
- Willing to accept challenges and be a pro-active problem solver
What the job involves
- LawnStarter is seeking a highly analytical and data-driven SEM Analyst to help scale our paid search efforts and drive customer acquisition through a multi-brand paid search effort
- As an integral part of our marketing team, you will be responsible for managing, optimizing, and growing our search engine marketing (SEM) campaigns across Google Ads, Bing Ads, and other platforms
- Manage and optimize large-scale, complex SEM campaigns across Google Ads, Bing Ads and other search platforms
- Monitor and analyze campaign performance, adjusting bids, bid strategies, budgets, and ad copy to maximize ROI
- Continuously test and refine ad creatives, landing pages, and audience/location targeting to improve click through rates and conversion rates
- Leverage Google Analytics and other analytic and visualization tools to track key performance indicators (KPIs) and generate actionable insights. Summarize KPIs against targets and provide actionable recommendations for optimization and improvement
- Conduct deep-dive analysis to understand customer behavior, keyword trends, and competitive landscape
- Develop and maintain dashboards to track performance, efficiency, and spend
- Research and identify new keyword opportunities to expand our reach
- Implement audience segmentation strategies to improve targeting and efficiency
- Manage negative keyword lists and refine match types to improve campaign relevance
- Execute campaign type strategies that provide max conversion contribution at targeted customer acquisition costs; RSA, DSA, PMax, placements, audiences and more
- Allocate and manage budgets efficiently to maximize conversions while maintaining profitability
- Utilize automated bidding strategies and manual adjustments to improve ad performance
- Work closely with the product, engineering and content teams to align ad messaging with user intent
- Partner with developers to implement tracking solutions and troubleshoot conversion tracking issues
- Provide insights and recommendations to senior leadership to guide marketing strategy
Our take
When it comes to lawn maintenance, many homeowners typically have to deal with several contractors. This can make lawn care more complicated and expensive than it needs to be. LawnStarter solves this problem by aggregating lawn mowing, fertilizing, and maintenance into one convenient purchase point.
As a marketplace, LawnStarter focuses on helping existing lawn care businesses grow, rather than trying to push their own services. This differentiates them from other providers. The company has seen impressive growth since it was first founded, and it now operates in 120 cities around the US. According to LawnStarter's CEO, the company's revenue has grown at a rate of 100% a year since its inception.
To date, LawnStarter has raised around $18 million in funding and surpassed $100 million in bookings, which is a testament to investors' and customers' confidence in the product. This confidence will be instrumental to LawnStarter's future success, as the lawn care market has grown increasingly competitive in recent years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2019
$10.5m
EARLY VC
Jun 2015
$6m
SERIES A
Total funding: $17.8m
Company benefits
- Flexible remote schedule
Company HQ
Financial District, Austin, TX
Leadership
Steve Corcoran
(Co-Founder)Previously co-founded SigmaBits, and served as Co-CEO of SEED.
Ryan Farley
(Co-Founder)Previously worked as a Senior Business Analyst in Capital One's Card Partnerships Analytics team.
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