Senior Product Marketing Manager, Nasuni

• 5+ years of functional experience in product marketing, competitive intelligence, and/or top-tier management consulting experience preferred, ideally within enterprise software or cloud storage
• Technical Expertise: Hands-on experience analyzing and evaluating technical products
• Exceptional analytical, written, and verbal communication skills with the ability to distill complex information into actionable insights
• Industry Knowledge: Understanding of the cloud storage and enterprise IT markets is a plus

Desirable

• As a Sr. Product Marketing Manager focusing on Competitive Intelligence at Nasuni, you will play a crucial role in shaping our product marketing strategies and enabling our go-to-market (GTM) teams by providing deep insights into market trends, competitor strategies, and customer needs within the infrastructure space
• Your work will directly influence go-to-market strategies, product development, and ensure our product positioning is compelling, differentiated, and effectively communicated to our target audiences
• Competitive Intelligence:
• Strategic Segmentation: Identify and segment top competitors into multiple tiers, maintaining a detailed repository of intelligence
• Product Evaluation: Conduct hands-on assessments of competitive products, analyze pricing models, and understand field sales tactics
• Rapid Response: Deliver quick-turnaround “day 0” analysis on major competitor announcements and market shifts
• Trend Monitoring: Stay vigilant on industry developments and emerging threats that could impact Nasuni. 2. Competitive Strategy Development
• Collaboration, Communication, and Training:
• Work closely with product management, sales, marketing, and executive stakeholders to communicate competitive insights and develop strategies that effectively counter competitive threats
• Develop, present, and maintain training to sales teams, equipping them with the knowledge and tools to effectively compete in the marketplace
• Collaborate with Product Management to influence the product roadmap based on competitive intelligence
• Content Development:
• Craft compelling messaging and positioning documents that clearly differentiate our products in the market
• Develop a range of marketing materials including competitive playbooks, battle cards, competitive talking points, white papers, and more that articulate the value proposition of our solutions
• Develop playbooks, battle cards, and other resources to equip sales teams with winning strategies
• GTM Planning & Execution:
• Architect scalable GTM plans and drive meaningful product adoption and revenue growth for Nasuni platform capabilities, products, and solutions relative to competitors
• Launch new, innovative products and features into the market that cut through the noisy landscape to drive awareness, engagement, and demand while partnering closely with the marketing team
• Performance Measurement:
• Monitor and report on the effectiveness of competitive strategies and GTM tactics (win/loss analysis, etc.), making recommendations for continuous improvement