Senior Product Marketing Manager, Nasuni

• 5+ years of experience in B2B product marketing, ideally in cloud storage, cybersecurity, SaaS, or enterprise IT
• Proven experience in go-to-market planning, messaging, and positioning for technical products
• Competitive Intelligence skills to evaluate, report, and deliver insights to leadership
• Strong ability to translate complex technical concepts into digestible and compelling messaging and positioning
• Develop a deep understanding of customer needs, pain points, key personas, and competitors in the dental lab space, and share insights with marketing, sales, and product teams
• Proven track record of juggling and prioritizing a number of key tasks, collaborating with other members of the marketing, sales, and product teams, while always thinking and working towards the strategic goals of the business and team
• A creative problem solver with an appetite to always be learning
• Exceptional communication skills, especially writing. Strong presentation skills are highly preferred
• Data-driven approach with experience measuring marketing performance and iterating based on insights
• Experience working cross-functionally with product, sales, and marketing teams
• Love and thrive in a fast-paced, dynamic environment
• Undergraduate degree required. MBA or graduate degree is a plus

Desirable

• Nasuni is seeking a Sr. Product Marketing Manager at Nasuni to play a key role in driving our go-to-market strategy, refining our messaging, and ensuring our products resonate with the right audiences.
• This individual will work at the intersection of product, sales, and marketing, leading inbound and outbound product marketing efforts.
• This is an opportunity to own critical initiatives in customer research, competitive analysis, and sales enablement while collaborating closely with cross-functional teams.
• GTM Planning & Execution
• Architect scalable GTM plans and drive meaningful product adoption and revenue growth for Nasuni platform capabilities, products, and solutions
• Launch new, innovative products and features into market that cut through the noisy landscape to drive awareness, engagement, and demand while partnering closely with the marketing team
• Competitive Market Intelligence will be a key part of this role
• Messaging & Positioning
• Craft differentiated messaging & positioning that effectively communicates the value of Nasuni’s platform, products, and solutions to target audiences
• Partner with marketing teams to build and iterate on virtual and in-person experiences that attract, educate, and convert prospects
• Insights
• Develop a deep understanding of customer needs, pain points, key personas, buyer journeys, and competitors in the hybrid cloud storage space, and share insights with marketing, sales, and product teams
• Partner with product and engineering teams to influence roadmap decisions and translate technical capabilities into clear business value
• Storytelling (Content Creation & Sales Enablement)
• Develop and collaborate on content (e.g. blogs, videos, etc.) that best showcases customer value and drive content to high utilization and value with global teams
• Equip our enablement and sales teams with essential resources, including pitch decks, one-pagers, and videos, to effectively sell Nasuni offerings
• Track and improve the performance of sales collateral (e.g. perform win-loss analyses, etc.)