Senior Product Marketing Manager, Nasuni
Competitive Intelligence
3+ days a week in office
Hybrid cloud solutions for global enterprises
Open for applications
Hybrid cloud solutions for global enterprises
501-1000 employees
Open for applications
3+ days a week in office
501-1000 employees
Company mission
To remove the friction that keeps your data from fully serving you.
Role
Who you are
- 5+ years of functional experience in product marketing, competitive intelligence, and/or top-tier management consulting experience preferred, ideally within enterprise software or cloud storage
- Technical Expertise: Hands-on experience analyzing and evaluating technical products
- Exceptional analytical, written, and verbal communication skills with the ability to distill complex information into actionable insights
- Industry Knowledge: Understanding of the cloud storage and enterprise IT markets is a plus
Desirable
- Smart: Intellectual curiosity is critical at Nasuni and in this position
- Self-Starter: Takes initiative and does not wait to be told what to do
- Empathetic: Can put yourself in the position of your internal and external collaborators as well as Nasuni customers
- Positive: Has a relentlessly positive attitude, a strong sense of humor, and the ability to have fun at work
- Passionate: Nasunistas are very passionate about the company and our mission to disrupt the data platform and services market
What the job involves
- As a Sr. Product Marketing Manager focusing on Competitive Intelligence at Nasuni, you will play a crucial role in shaping our product marketing strategies and enabling our go-to-market (GTM) teams by providing deep insights into market trends, competitor strategies, and customer needs within the infrastructure space
- Your work will directly influence go-to-market strategies, product development, and ensure our product positioning is compelling, differentiated, and effectively communicated to our target audiences
- Competitive Intelligence:
- Strategic Segmentation: Identify and segment top competitors into multiple tiers, maintaining a detailed repository of intelligence
- Product Evaluation: Conduct hands-on assessments of competitive products, analyze pricing models, and understand field sales tactics
- Rapid Response: Deliver quick-turnaround “day 0” analysis on major competitor announcements and market shifts
- Trend Monitoring: Stay vigilant on industry developments and emerging threats that could impact Nasuni. 2. Competitive Strategy Development
- Collaboration, Communication, and Training:
- Work closely with product management, sales, marketing, and executive stakeholders to communicate competitive insights and develop strategies that effectively counter competitive threats
- Develop, present, and maintain training to sales teams, equipping them with the knowledge and tools to effectively compete in the marketplace
- Collaborate with Product Management to influence the product roadmap based on competitive intelligence
- Content Development:
- Craft compelling messaging and positioning documents that clearly differentiate our products in the market
- Develop a range of marketing materials including competitive playbooks, battle cards, competitive talking points, white papers, and more that articulate the value proposition of our solutions
- Develop playbooks, battle cards, and other resources to equip sales teams with winning strategies
- GTM Planning & Execution:
- Architect scalable GTM plans and drive meaningful product adoption and revenue growth for Nasuni platform capabilities, products, and solutions relative to competitors
- Launch new, innovative products and features into the market that cut through the noisy landscape to drive awareness, engagement, and demand while partnering closely with the marketing team
- Performance Measurement:
- Monitor and report on the effectiveness of competitive strategies and GTM tactics (win/loss analysis, etc.), making recommendations for continuous improvement
Our take
Nasuni manages unstructured data with its enterprise data platform for hybrid cloud environments. It addresses challenges in data storage scaling, security, and edge performance while making data AI-ready.
The platform simplifies the management of vast and unstructured data, enabling enterprises to unlock data silos and their intelligence. Also, by partnering with major cloud providers like Microsoft, AWS and Google Cloud, Nasuni offers seamless integration and support.
The company recently expanded into the French market to meet the growing demand for AI-ready data solutions and data security against ransomware. Partnering with local IT provider arcITek and serving top French companies, Nasuni aims to bolster its sales and technical teams and enhance its partner networks.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 11 rounds)
Mar 2022
$60m
GROWTH EQUITY VC
Jul 2020
$25m
LATE VC
Total funding: $224.5m
Company benefits
- Take-what-you-need paid time off
- Comprehensive medical, dental, and vision plans
- 401(k) retirement plan
- Professional growth opportunities and performance bonuses
- Work/life balance with flexible schedules and locations
- Generous employee referral bonus
- Incentive stock options
- Free on-site fitness center
- Flexible commuting options including bike, water shuttle, and public transporation
- Complimentary snacks and beverages
- Humanscale workstations with built-in stand-up desks
- Pre-tax commuter benefits in many states
- HSA and FSA plans
Company HQ
Government Center, Boston, MA
Leadership
Andres Rodriguez
(CEO & CTO)Previously the CTO of Hitachi Data Systems, Archivas, and The New York Times.
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