Director of Marketing, Blank Street
USA
$120-170k
+Equity
Coffee chain
Job no longer available
Coffee chain
501-1000 employees
Job no longer available
$120-170k
+Equity
501-1000 employees
Company mission
To become the defining food and beverage brands of our generation.
Role
Who you are
- Blank Street Coffee is seeking a dynamic and experienced Director of US Marketing to lead our brand, product, and digital marketing efforts in the US
- The ideal candidate will have a proven track record in developing and executing successful marketing strategies, with a deep understanding of consumer psychology, retail environments, and digital marketing tactics
- 5+ years of experience in brand and product marketing, particularly in the food and beverage industry
- Strong understanding of retail marketing and consumer behavior
- Experience with digital marketing and growth marketing strategies
- Demonstrated ability to innovate and drive marketing initiatives in a retail environment
- Excellent leadership and team management skills
- Strong organizational, communication, and project management abilities
- Passion for creating meaningful connections and enriching daily rituals for consumers
What the job involves
- This role will be instrumental in shaping and communicating our brand identity and enhancing our presence across all channels. This is an in-person role and reports to the US Managing Director
- Build and manage a high-performing marketing team
- Create a consistent and recognizable brand identity across all channels and touch points in the US
- Design and manage the annual marketing calendar, marketing budget, promotions, and loyalty programs
- Lead by example, demonstrating a passion for consumer and retail experiences
- Foster a positive team culture characterized by energy, hard work, honesty, and low ego
- Launch multiple product-focused seasonal marketing campaigns annually, leveraging all marketing channels to effectively drive revenue in our stores
- Develop and implement in-store marketing strategies to drive sales and increase brand awareness
- Analyze customer behavior and preferences in retail environments
- Lead digital marketing efforts, including social media, email marketing, paid ads, and influencer partnerships
- Utilize marketing analytics tools to track and measure the effectiveness of digital campaigns
Our take
More people deserve great coffee and Blank Street strives to make this possible. Blank Street’s formula involves technology enabled, micro-footprint brick-and-mortar spaces which operate at a cheap price meaning they can produce excellent coffee, also, at a reasonable price.
What started as one electric-powered coffee cart in 2020 has expanded to over 90 locations across the US and the UK. Blank Street wants to serve coffee cheaper than Starbucks but tastier than Dunkin’ Donuts – its main competitors – and has done so with automation, specifically Eversys espresso makers that can produce 700 drinks an hour.
The chain has received mighty financing too, including from real estate tycoon Tishman Speyer as well as from General Catalyst Partners and Tiger Global Management. This brand is certainly making its mark as its growth has remained at an impressive rate, especially following its entrance into the thriving coffee shop market in the UK.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2023
$20m
EARLY VC
Oct 2021
$25m
SERIES A
Total funding: $52m
Company HQ
South Williamsburg, NY
Leadership
Issam Freiha
(Co-Founder & CEO)Issam co-founded Blank Street in 2020 alongside Vinay. Previously, he was a Partner at Reshape Ventures and Graduated from Columbia University with a BA in Economics & Statistics.
Vinay Menda
(Co-Founder & President)Vinay graduated from NYU Stern School of Business with a Bachelor's Degree in Finance in 2015. And he is currently a Managing Partner at Reshape Ventures.
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