Mobile Marketing Manager, Trainline

• We’re seeking a passionate Mobile Marketing Manager with proven experience in delivering high-performing campaigns
• You understand what motivates customers to choose Trainline and make data-driven decisions. Highly organised with a keen eye for detail, you are adept at following and developing new processes
• Strong understanding of mobile user acquisition on platforms like Meta, TikTok, Google Ads (App Campaigns, YouTube), and Snapchat
• Experience running A/B tests and Conversion Lift Studies on Meta, TikTok, and Snapchat
• Strong grasp of key performance metrics such as LTV and ROAS
• Experience with marketing measurement and attribution, using mobile measurement platforms (Appsflyer, Singular, Branch, Adjust, Kochava), and tools like Google Analytics 4, Firebase, and Google Tag Manager
• Solid understanding of mobile measurement technologies, including SKAdNetwork and the Android Privacy Sandbox
• Expertise in insights and reporting, delivering actionable insights to stakeholders through clear performance analysis
• Proven track record in creative asset optimization, working with creative teams to enhance ad performance
• Skilled in automating reports using data analytics tools such as Tableau or Looker
• Proven experience managing and coaching direct reports

Desirable

• Manage and optimise budgets for paid social and app acquisition channels (Meta, Snapchat, TikTok) across multiple European markets, ensuring alignment with commercial targets
• Build and prioritise hypotheses to scale and improve cost-efficiency across paid social and app acquisition channels
• Collaborate with marketing channels and cross-functional teams (brand, legal, product, and data) to drive integrated campaign success
• Report regularly to stakeholders in Growth, Performance Marketing, and Finance with clear performance updates
• Stay informed on industry trends, escalating key developments as necessary

• 1st stage with hiring manager
• 2nd stage with hiring team