Senior Marketing Campaign Manager, Fable

• 3-5 years of experience in B2B demand generation, integrated marketing, ABM, or field marketing
• You love planning creative activations for conferences, trade shows, executive events, or customer programs
• Comfortable traveling to conferences and customer events throughout North America and occasionally internationally
• Strong curiosity and a problem-solving mindset; you enjoy figuring out how to improve things
• Interest in experimentation and learning from data
• Highly organized with the ability to manage multiple campaigns and deadlines
• Strong communication skills and ability to collaborate cross-functionally, especially with sales
• Comfort working with data and measuring campaign performance
• Interest in or experience using AI and automation tools to improve workflows

Desirable

• We're looking for a Senior Marketing Campaign Manager to help drive demand generation and pipeline growth through integrated marketing campaigns and events
• Reporting into the Director of Demand Generation, you'll create campaigns that not only engage enterprise buyers but also inspire organizations to make accessibility a strategic priority, helping further Fable's mission of creating better digital experiences for people with disabilities
• You'll also own the planning and execution of our event marketing program, from industry conferences and customer events to executive roundtables and webinars, while ensuring events are part of a broader, integrated campaign
• This is a highly cross-functional role for someone who enjoys turning ideas into well-executed programs, thrives in fast-paced environments, and loves collaborating with sales teams to create memorable experiences for prospects and customers
• You’re also someone who loves experimenting with technology
• You actively look for ways to use AI and automation to streamline workflows, improve performance, and scale your impact
• Build integrated demand generation campaigns using events, digital marketing, outbound, content, and customer advocacy
• Collaborate with Sales to develop creative account-based plays that engage both executive buyers and end users
• Coordinate campaign execution across channels and measure performance against pipeline goals
• Continuously test and optimize campaigns based on engagement and revenue outcomes
• Own Fable's event marketing plan and execution, including conferences, customer events, executive dinners, webinars, and community experiences
• Lead event planning, logistics, sponsorships, budgets, vendors, and on-site execution
• Partner with Sales to develop pre-event outreach, meeting strategies, and account engagement plans for events
• Represent Fable at events, engaging prospects, customers, and partners
• Lead post-event follow-up, reporting, and campaign optimization to maximize pipeline impact and ROI