Social Media Specialist, Mejuri
$70-80k
Fine jewelry brand
Be an early applicant
Fine jewelry brand
501-1000 employees
Be an early applicant
$70-80k
501-1000 employees
Company mission
To bring fine jewelry to women's everyday lives, no occasion required.
Role
Who you are
- Creative Expertise: 3+ years in content creation, with proven experience in photo and video production, editing tools, and creative copywriting
- Trend Awareness: A sharp eye for identifying viral trends and translating them into actionable ideas aligned with brand values
- Social Media Fluency: Deep understanding of platform nuances, including Instagram, TikTok, and emerging platforms
- Detail-Oriented: Exceptional organizational skills with a focus on asset management and workflow optimization
- Collaborative Spirit: Ability to work effectively in cross-functional teams, contributing innovative ideas and fostering creative partnerships
- Passion for Branding: A strong understanding of how to maintain and elevate Mejuri’s brand voice and visual identity through every piece of content
What the job involves
- We are a team of retailers, creatives, technologists and strategists, and we are looking for someone special to join our team
- We’re looking for a Social Media Specialist to join our growing team and support the evolution of our Mejuri’s social presence. This role will focus on driving innovative, on-brand content through expert creative ideation, trend tracking, and flawless execution
- Lead Content Creation: Own the end-to-end content creation process, including art direction, photography, video production, editing, and compelling copywriting
- Trend Analysis: Monitor emerging social media trends and identify opportunities for Mejuri to participate through native, engaging content
- Collaborative Brainstorms: Contribute to creative brainstorming sessions, developing innovative social-first concepts that resonate with our audience
- Channel Planning: Build and maintain detailed channel strategies and evergreen content calendars to ensure cohesive storytelling across platforms
- Asset Management: Maintain an organized digital library of assets, ensuring all materials are properly cataloged and accessible
- Concept Development: Create engaging concepts for seasonal campaigns, product launches, and partnerships that align with Mejuri’s brand voice and resonate with target audiences
- Performance Insights: Collaborate with analytics teams to assess content performance and use insights to refine strategies and improve engagement metrics
- Content Optimization: Test and iterate on different content formats, styles, and approaches to optimize for each platform’s unique audience behavior
Our take
Traditional jewelry retailers often target men for gifting - in part to make higher mark-ups acceptable. Mejuri, however, is putting the purchasing decision back with women with its direct-to-customer strategy. Instead of releasing large batches of seasonal pieces, Mejuri introduces only a small quantity of products each week, which allows it to timely translate trends and consumer feedback sentiments into its designs.
Having accumulated millions of visitors to its website, it is clear that Mejuri has captured a lot of interest. It has released over 1000 designs since its launch, and has a impressively long waitlist, as well as boasting that a large portion of its monthly transactions come from returning customers.
Despite its online focus, Mejuri has opened a number of brick-and-mortar stores across the US, Canada, and the UK. The company's current focus appears to be on this offline expansion, as it tries to push beyond its biggest markets into the other countries it ships to, as well as investing in branding and the customer experience.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2019
$23m
SERIES B
Sep 2018
$5m
SERIES A
Total funding: $29m
Company benefits
- Parental support - we offer parental leave salary top up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for all parents
- Competitive medical and dental benefits, including mental health coverage, wellness weeks and generous personal and sick days
- Bereavement support, including miscarriage and stillbirth support
- Minimum of three weeks paid vacation
- Hybrid work model for all corporate roles
- Generous product discount
- We are committed to internal mobility organization wide, with 17% hired internally in 2021 alone
- We have an internal coaching department and offer learning and development to support career paths and plans for everyone
Company values
- Authenticity
- Transparency
- Sustainability
Company HQ
Liberty Village, Toronto, ON
Articles
Leadership
Noura Sakkijha
(CEO)Experience at CIBC as Process Analyst for 1 year, and Associate Specialist for 3 years.
Majed Masad
(President)Previous Investment Banking Partner at FirePower Capital for 7 years, and Special Advisor for 1 year.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 4 more jobs at Mejuri