Senior Director of Demand Generation, iSpot
$156.6-203.6k
+ Equity plan to receive stock options
More information about location
1-3 days a week in office
Real-time TV advertisement analytics
Job no longer available
Real-time TV advertisement analytics
201-500 employees
Job no longer available
$156.6-203.6k
+ Equity plan to receive stock options
More information about location
1-3 days a week in office
201-500 employees
Company mission
To unify ad measurement across creative, audience and outcomes to drive optimal video advertising performance for our customers.
Role
Who you are
- The ideal candidate will possess extensive experience in digital marketing, with a particular focus on demand generation, and a proven track record of driving growth in a fast-paced, dynamic environment
- Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred
- 10+ years of experience in enterprise B2B SaaS marketing with a strong focus on demand generation in a technology-driven sector
- Exceptional leadership skills with the ability to drive and motivate teams to exceed objectives
- Strong analytical skills and extensive experience with CRM and marketing automation tools, especially Salesforce
- Proven experience in digital marketing strategies, including SEO, SEM, email marketing, and paid and organic social media
- General understanding of technology, including HTML/CSS and databases
- Excellent communication and collaboration skills
What the job involves
- The Senior Director of Demand Generation at iSpot.tv is a critical and strategic driver of our company’s growth
- This role is pivotal in shaping and executing our marketing strategies to fuel business expansion and revenue generation
- The Senior Director of Demand Generation will oversee a high-performing team focused on marketing operations, automation, digital marketing, ABM, and various marketing vendors supporting the broader marketing team
- This person will oversee all marketing operations and digital channels, including SEO, email, and paid advertising, and will own the top-of-funnel reporting for the entire go-to-market organization, encompassing sales and marketing
- Develop and maintain strong relationships with sales, customer success, and other marketing leaders to align demand and other marketing efforts with sales goals
- Partner closely with the sales development organization to ensure the last mile of marketing initiatives are converted into meetings and opportunities
- Own top-of-funnel goal setting, tracking, and reporting for the entire marketing organization
- Oversee the management of all lead generation campaigns, including digital campaigns, events, and content marketing, ensuring they are innovative, cost-effective, and integrated seamlessly with sales goals
- Maintain and improve marketing operations infrastructure, including marketing automation, lead routing, and all other parts of the marketing stack
- Standardize marketing processes and data management practices to improve efficiency and scalability
- Analyze market trends and competitor strategies to adapt and optimize our marketing efforts
- Manage budget allocations and ROI analysis for all demand generation initiatives
- Lead, mentor, and expand the demand generation team to support growth objectives
Our take
New streaming platforms and CTV provide novel data, with great potential to improve advertising engagement. However, information such as how many times an ad was aired and watched, whether viewers were captivated, and how relevant it is to their viewing preferences can still be difficult to access.
iSpot provides an ad measurement platform for TV, streaming platforms, and DSPs, allowing businesses to measure the success of their marketing campaigns in real time. The platform provides information such as brand recognition, purchase intent, likeability, and audience relevance, allowing businesses to benchmark this information against competitors.
Whilst other marketing platforms tackle similar obstacles, iSpot uniquely categorizes its data into insights that are easily understood and actioned. The company has ensured that its services are integrated with other 300 major streaming platforms and DSPs, futureproofing itself for the new wave of TV viewers, and in 2026 launched an agentic AI platform to augment its offering.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2022
$325m
GROWTH EQUITY VC
Sep 2018
$30m
SERIES C
Total funding: $382.8m
Company benefits
- Healthcare: iSport offers two medical and dental plans for employees and their dependents as well as vision insurance. Employees may elect comprehensive individual coverage for medial, dental and vision for only $35/month
- Equity: Stock options are awarded upon hire. Additional grants may be rewarded during the compensation planning cycles
- Financial Wellbeing: iSport offers 401(k) and Roth 401(k) with a discretionary employer annual match. A tax advising benefit is offered via Carta. Short and long-term disability coverage and Life and AD&D insurance are also offered
- Health & Wellbeing: Virtual wellness classes, company wide wellness challenges, onsite health fair, as well as employee assistance program (EAP) are all offered as a way of supporting your health and wellbeing
- Tuition Reimbursement: Unlimited access to a comprehensive learning platform and tuition reimbursement to help advance your career at iSpot
Company HQ
West Lake Sammamish, Bellevue, WA
Leadership
Sean Muller
(Founder & CEO)Experience as CTO and Vice President of Product Development for eNom, Inc. Was also COO of MediaNet Digital, Inc. from 2008 to 2011.
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