Affiliate Marketing Specialist, Bark
3 Month Contract
$40- $55/hr
Dog toys and treats subscription service
Posted today
Dog toys and treats subscription service
1001+ employees
Posted today
$40- $55/hr
1001+ employees
Company mission
To make dogs as happy as they make us, because dogs and humans are better together.
Role
Who you are
- Must love dogs
- Bachelor’s degree plus 2+ years of experience in affiliate marketing (agency experience is a plus!)
- Strong grasp of affiliate metrics (subscriptions, CAC, CVR, etc.) and how they ladder into business objectives
- Comfortable working in affiliate marketing platforms, specifically Impact Radius, Commission Junction, and/or Rakuten
- Proficient in Microsoft Excel & Google drive (sheets/docs, etc.)
- An analytical thinker, data-driven, and a problem solver
What the job involves
- The Growth team is responsible for scaling the organization through marketing and advertising.We are the engine that brings the company new customers in order to make ALL the dogs happy. Our team is close-knit - we like to have fun and joke around, and we're often found nerding out on consumer behavior. If you find the challenge of reaching new dog parents online (and elsewhere) fun, come join us! Also if you know a good dad joke or two, that's a plus
- The Affiliate Marketing Specialist is a key member of the BARK Marketing pack. You will help to create positive visibility and awareness of BARK’s lines of businesses and provide critical communications support for our diverse range of affiliate partners and influencers. In collaboration with the Marketing pack, this individual will work to advance BARK’s reach within the affiliate channel as well as build and maintain external partnerships
- Manage and optimize affiliate programs for new BARK lines of businesses (Bright, Eats, and Canada)
- Track Affiliate program performance in Impact on a daily, weekly, monthly basis to ensure monthly goals are being met
- Create and maintain affiliate promotional calendar + weekly newsletter + text links to ensure partners are up to speed on upcoming promotions
- Work cross-functionally with all relevant teams (creative, product, development, accounting) and own the delivery of assets to external partners on a weekly basis
- Monitor trends in the pet vertical and marketing industry to then be applied against media you’ll be managing
- Collaborate regularly with your managers to ensure a clear and accurate interpretation of the organization’s vision and department direction
Our take
The number of subscription model services has risen substantially over nearly a decade, and the hassle-free, customizable model makes it a smart fit for pet services. BARK, previously BarkBox, is a subscription company working with retail giants like Amazon, Target, and PetSmart to leverage this trend, delivering monthly boxes of dog products to pet owners.
The recession-resistant nature of the pet sector has made BARK an attractive investment prospect. However, numerous like-for-like US competitors have enjoyed the same market benefits, and whilst BARK's big-name retail partnerships are likely to keep it ahead, at some point it may need to consider more decisive ways of distinguishing itself from competitors.
However, the company has leveraged these advantages into material gains. Further, after a minor rebrand and the launch of BARK food, its own dog food brand, it seems well-placed to continue ahead of the pack. The company also recently partnered with Crocs to release dog Crocs, it's a very fun and exciting new branch for the company that will surely appeal to many fur baby owners.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2016
$60m
SERIES C
May 2016
$60m
SERIES C
Total funding: $141.7m
Company benefits
- Health + wellness: We take care of our entire pack with premium medical, dental, and vision coverage for humans, plus comprehensive pet insurance. Because a healthy team (furry and not) is a happy team. Coverage starts day one for eligible roles
- Work + play your way: Life's too short to be all work and no play – that's why our pack enjoys unlimited PTO and a hybrid setup. Spend 3 days collaborating (and getting puppy play time) in our dog-friendly office, plus 2 days working wherever you and your dog feel most productive
- Growth + rewards: We believe in rewarding great work with competitive salaries and comprehensive compensation packages. For eligible US-based roles, we offer BARK equity so you can share in our company's success. Consider it a well deserved treat for helping us grow
- Office dogs (+BYOD): Dogs aren't just allowed at BARK – they're essential co-workers! Bring your own dog (BYOD) to work or come make some new furry friends. Our office is designed for both human and canine collaboration
- Treats (of course): For your pup, a complimentary BarkBox every month full of toys and treats! For office-based humans, cold brew is on tap and meals are catered weekly
- Benefits + beyond: We invest in your long-term happiness with comprehensive 401k matching, generous parental leave, and benefits that help your whole pack thrive
Company HQ
Financial District, New York, NY
Leadership
Matt Meeker
(Co-Founder, Executive Chairman & CEO)Matt worked as an Account Director at i-traffic from 1998-2000 before co-founding Meetup.com and working as an Advisor for OpenSky.
Salary benchmarks
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