SEO & Social Content Associate, Upway
France
€35-45k
Reconditioned e-bike marketplace
Open for applications
Reconditioned e-bike marketplace
101-200 employees
Open for applications
€35-45k
101-200 employees
Company mission
To accelerate e-bike adoption and reduce waste.
Role
Who you are
- 1–2 years of experience in SEO, content creation, copywriting, or a similar role
- Strong understanding of SEO and strategies to improve keyword rankings and organic traffic. Experience with Semrush and/or Google Search Console is a plus
- A love for storytelling with exceptional writing, editing, and proofreading skills in French. (English is also required for our internal communications, and being able to adapt existing content from other markets.)
- Creativity and passion for crafting engaging, visually appealing content with tools such as Figma, Canva, and CapCut
- Strong knowledge of social media platforms and content best practices
- Ability to work autonomously and thrive in a fast-paced, startup environment
- A love for bikes and/or e-bikes is a big plus
What the job involves
- As Upway’s SEO & Social Content Associate, you’ll play a key role in building our brand through high-impact, search-optimized content that reaches new audiences and supports our mission of sustainable mobility.
- From establishing a content strategy, to writing impactful blog posts and ensuring our site is SEO-optimized, you’ll help shape how people discover and engage with Upway at every touchpoint
- You’ll be the voice behind our content—clear, engaging, and aligned with what our customers care about.
- Whether it's explaining product benefits, generating content that answers the most frequent questions, or creating content that can be repurposed on a variety of channels, your storytelling will directly contribute to our growth
- SEO Content and Optimization (60%):
- Create engaging blog articles designed to guide users in their purchase journey, drive organic traffic and support keyword strategies
- Edit and optimize website content, ensuring it aligns with SEO best practices to improve rankings and visibility
- Develop optimized descriptions for new product collections and categories to enhance discoverability
- Collaborate with our tech specialists to implement targeted keywords, meta descriptions, and internal linking
- Continuously audit SEO and organic traffic performance and recommend adjustments (content or technical) for continuous improvement
- Social Media Content (30%):
- Assist in developing the social media content calendar, planning and scheduling posts across our platforms (currently Instagram and Facebook)
- When needed, support Marketing Manager in creating visually compelling and on-brand posts, reels and stories that drive engagement, increase brand awareness, and attract new followers
- Stay ahead of trends and adapt strategies to leverage emerging opportunities
- Support on Campaign Activation (10%)
- When needed, support the Marketing Manager on implementing and bringing to life marketing campaigns, including sales promotions and calendar-based initiatives, ensuring all content is engaging, creative, and on-brand
Our take
Upway is a second-hand marketplace for electric bicycles, offering a more affordable alternative to new models. The company purchases e-bikes from both private sellers and e-bike companies, refurbishing them and reselling at a discount, a model that appeals to those looking for quality e-bikes at a lower cost.
The electric bike market in Europe is booming and expected to double in value over the next decade. Upway capitalises on this growth by addressing consumer concerns about the quality of second-hand bikes. Through its refurbishment process, it ensures customers can confidently purchase pre-owned bikes, reducing both costs and environmental impact.
In addition to its expansion into key European markets, Upway has recently formed a strategic partnership with Rad Power Bikes. Through this collaboration, customers of Rad's US retail locations can trade in their old e-bikes for discounts on new models, supporting a circular economy. An exciting partnership that strengthens Upway's position as a leader in sustainable mobility and makes e-bikes more accessible.
Steph
Company Specialist at Welcome to the Jungle
Insights
107% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2023
$30m
SERIES B
Jun 2022
$25m
SERIES A
Total funding: $61m
Company HQ
Gennevilliers, France
Leadership
Toussaint Wattinne
(Co-Founder & CEO)Before co-founding Upway, spent eight years at Uber in a variety of roles, including Director and Regional General Manager.
Stéphane Ficaja
(Co-Founder)Engineer with experience at AirFrance and FinTech company Misys. Like co-founder Toussaint Wattinne, worked at Uber for eight years in a number of Directorial and Regional Management roles.
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