Integrated Campaign Principal, OwnBackup
Public Sector
Travel may be required
3-5 days a week in office (Englewood Cliffs, NJ)
Data protection platform
Open for applications
Data protection platform
1001+ employees
Open for applications
Travel may be required
3-5 days a week in office (Englewood Cliffs, NJ)
1001+ employees
Company mission
To help create a more secure and stress-free cloud-based experience for businesses.
Role
Who you are
- We are seeking an Integrated Campaign Principal with a strong background in marketing within the US public sector
- The ideal candidate will have extensive experience in developing and executing integrated marketing campaigns to drive engagement, awareness, and lead generation within this market segment
- Holds a Bachelors/Masters degree in a related subject
- Minimum of 5 years experience in integrated marketing campaign management, with minimum 1-2 years in US public sector. Tech Industry experience is a bonus
- Demonstrated experience in a fast-paced, global environment. Able to effectively manage competing priorities; think and act proactively, and creatively solve problems
- Proven track record of successfully developing and executing integrated marketing campaigns that drive engagement and generate leads
- Strong understanding of the US public sector market, including key trends, challenges, and regulations
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams
- Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions
- Highly organized with the ability to manage multiple projects simultaneously and meet tight deadlines
- Proficiency in marketing automation tools, CRM systems, and analytics platforms
What the job involves
- You will analyze and address complex business challenges, leveraging our partners and your professional knowledge and experience within federal, local, state and education sectors
- Campaign Strategy Development: Develop comprehensive integrated marketing campaigns tailored to the unique needs and challenges of the US public sector and in line with company goals and strategic objectives
- Market Research: Conduct in-depth research to understand the target audience, market trends, and competitor strategies
- Content Development: Collaborate with the content team to create compelling messaging and content assets aligned with campaign objectives
- Campaign Execution: Autonomously lead the execution of campaigns across multiple channels, including digital, social media, email, events, and traditional marketing
- Cross-Functional Collaboration: Work closely with cross-functional teams including product marketing, sales, and creative to ensure campaign alignment and success
- Budget Management: Manage campaign budgets effectively, ensuring optimal allocation of resources for maximum ROI
- Performance Analysis: Track, analyze, and report on campaign performance metrics, providing insights and recommendations for optimization
- Stakeholder Management: Build and maintain strong relationships with key stakeholders both internally and externally
Our take
The trend towards companies embracing cloud-based services has only exaggerated over the past few years, and now demand is higher than ever for complementary support services like data backup and recovery. OwnBackup is offering precisely this to a market-leading standard, principally to Salesforce customers.
Achieving Unicorn status in 2021, OwnBackup embarked on a series of strategic acquisitions; including Nimmetry, which facilitated expansion into the Indian market; and Merlinx, which added elite data security talent to OwnBackup’s team. With Salesforce commanding a giant share of the SaaS cloud market, the company has locked in to lucrative and expanding market, attracting a well-financed and growing customer base.
OwnBackup has made strides to maintain pole position in the market, such as expanding its leadership team and releasing complimentary offerings to its product suite. The company has not, however, been immune to the larger economy at play, highlighted by cuts to the workforce in 2022. Despite this, the company's strong history of success bodes well for its operations into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Aug 2021
$240m
SERIES E
Jan 2021
$167.5m
SERIES D
Total funding: $507.3m
Company benefits
- Medical, dental and vision coverage
- 401(k) savings plan with an employer match of up to 4%
- Unlimited PTO policy
- Stock option grants
- Award-winning onboarding program
- Learning and development platform
- Inclusive, collaborative environment
- At our New Jersey headquarters, perks include a free shuttle service to and from NYC, catered lunches, and an in-office fitness center
Company values
- We take our work seriously but not ourselves.
- Culture is as important as results.
- We care about everything we do .
- We build trust through transparency.
- We’re always driving forward.
Company HQ
Englewood Cliffs, NJ
Articles
Leadership
Ariel Berkman
(Co-founder)Having studied at the University of Illinois, they co-founded Recover Information Technologies, where they spent almost 9 years.
Sam Gutmann
(CEO, not founder)They founded Intronis in 2003 and served as CEO for 7 years. They later became Managing Director at Golden Seeds, and CIO at BassTech International.
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