On-Platform Marketing Manager, Coursera

• You have a proven ability to build and execute a roadmap of growth initiatives across product and marketing surfaces within a software or technology company
• You bring strong analytical skills, confidently manage complex cross-functional projects, and thrive in a data-informed, creative, and collaborative environment
• You value flexibility and the opportunity to make a meaningful impact
• 6+ years of experience in growth marketing and/or demand marketing with multiple growth channels
• 3+ years of experience with SaaS products in high-volume businesses and a fast-growth environment
• Experience using hypothesis-driven testing to optimize acquisition and conversion
• Experience working cross-functionally in a distributed organization to plan, build, and execute projects
• Experience developing business recommendations using qualitative and quantitative insights
• Hands-on data analysis experience with BI platforms, data modeling, conversion-rate-optimization, and data manipulation tools

Desirable

• At Coursera, our Marketing and Communications team drives brand development, product marketing, PR, and acquisition and retention marketing for learners, enterprises, and university partners
• The team is structured into four key areas: Consumer Marketing, Degree Marketing, Enterprise Marketing, and PR & Communications
• Marketers play a critical role in accelerating the global growth and market share of both our Consumer and Enterprise businesses through innovative programs that attract, retain, and expand relationships across all segments
• As the On-Platform Marketing Manager for WES (web enabled sales), you’ll be a key contributor to the On-Platform Marketing Team, collaborating with Demand Generation Marketing, Product Marketing, CRM, and Product teams to develop and scale our Enterprise self-serve offering
• Your work will focus on experimenting with and optimizing various marketing programs and product-led strategies
• Develop and execute a full-funnel marketing strategy to scale Coursera for Teams (WES), improving conversion through PLG-driven acquisition and integration with Coursera’s broader Enterprise direct sales strategy
• Drive experimentation and optimization across the self-serve funnel, using A/B testing, analytics, and customer insights to refine positioning, messaging, and product-led marketing programs
• Collaborate with cross-functional teams (Product, Growth, Sales, CRM, and Paid Marketing) to integrate self-serve and enterprise demand generation efforts, ensuring a seamless customer journey from acquisition to retention
• Leverage data and insights to analyze funnel performance, identify key drop-off points, and implement scalable marketing interventions that increase conversion and revenue
• Launch targeted marketing initiatives—including personalized content experiences, in-product promotions, and email automation—to improve engagement, activation, and expansion in the self-serve channel
• Own inbound and self-service revenue targets, define key success metrics, forecast performance, and continuously optimize for growth