Senior Manager of Demand Generation, Givebutter
$145-155k
Offers Equity & $16K Bonus
Non-profit fundraising platform
Be an early applicant
Non-profit fundraising platform
101-200 employees
Be an early applicant
$145-155k
Offers Equity & $16K Bonus
101-200 employees
Company mission
To power the next billion changemakers.
Role
Who you are
- 3-5+ years in demand generation, growth marketing, or performance marketing, with at least 2 years managing a team
- Strong strategic mindset; you can build a plan, align stakeholders, and hold a team accountable to it
- Hands-on background in paid search and/or marketing operations with enough experience to guide your team and push back when needed
- Comfort with analytics and reporting tools (GA4, Looker, HEX, HubSpot, or similar) and the ability to build clear performance narratives from data
- Experience managing six-figure+ marketing budgets with a clear ROI lens
- Experience scaling 1:many account-based marketing programs
- SaaS or B2B experience preferred; nonprofit tech or mission-driven company experience is a plus
- We want to hear from people who…
- Are goal-obsessed. You have a track record of relentlessly pursuing the targets you set your sights on. You take initiative, try new things, bend the rules, and work around obstacles to hit your numbers and have a strong bias to action
- Are tinkerers. You're not a professional developer, data scientist, or web designer — but you're not afraid to dabble in any of them. You build scrappy, effective solutions when the right tool doesn't exist yet
- Start from the customer and work backwards. You're not dogmatic about a specific tool or approach. You begin with a deep understanding of the customer and work backwards to craft smart, resonant strategies for reaching and influencing them
- Want to grow a team. You're a champion for the people you manage. You have a demonstrated ability to develop high performers, give timely and structured feedback, and create an environment where your team does their best work
- Can zoom in and out. You think in strategy and systems — but you have enough execution chops (especially in paid search or marketing ops) to know when something isn't right and course-correct quickly
- A recent study from LinkedIn showed that most women apply to jobs only when they meet 100% of the requirements, whereas men will hit the apply button if they hit 60%. Givebutter is committed to building a diverse and inclusive team. So to the women and nonbinary folks out there feeling unsure if you're a perfect fit, we strongly encourage you to apply!
What the job involves
- Givebutter is hiring a Senior Manager of Demand Generation to own and grow the programs that put Givebutter in front of the right organizations at the right time. In this role, you'll set strategy, guide multi-channel campaigns, oversee budgets, and drive measurable pipeline growth
- You'll lead a team and be accountable for the full inbound pipeline. You won't be executing campaigns yourself, but you'll be the strategic force guiding your team's work, reviewing their output, and reporting on the health and performance of the function
- You'll be given healthy budgets, a high-performing team, and clear metrics to measure your impact. This role sits within the Marketing org and reports to marketing leadership with a direct line to pipeline outcomes
- Develop and own the demand generation strategy across paid search, paid social, and event channels and show a clear through line to pipeline and revenue targets
- Build quarterly campaign plans with your team, aligning on goals, timelines, and resource allocation before execution begins
- Partner with the outbound GTM function to ensure marketing-sourced leads are well-qualified and properly handed off
- Review campaigns, copy, targeting strategies, and performance reports before they go live or get socialized upward
- Own the reporting layer for the demand generation function — tracking MQLs, CPL, pipeline sourced, and conversion rates at every stage of the funnel
- Build and maintain dashboards that give marketing leadership clear visibility into what's working, what isn't, and where budget should shift
- Work closely with content, product marketing, and sales to ensure demand generation programs are well-supported and tightly integrated
- Collaborate with RevOps to ensure proper lead routing, attribution tracking, and CRM hygiene across all inbound channels
- Be a credible, data-backed voice in budget conversations, advocating for investments with clear rationale
Application process
- Recruiter Screen: A 30-minute conversation to learn more about your background, walk through the role, and ensure mutual alignment on expectations, values, and logistics
- Hiring Manager Interview: A deeper dive into your relevant experience, skillset, and working style. This is your first opportunity to connect directly with the person who may be your future manager
- Assessment (technical or non-technical): This stage will vary based on the role. It could involve a live coding session, case study, or take-home project. Some roles may include two parts to this stage to evaluate both practical skills and problem-solving approaches
- Values Interview: A conversation with team members focused on how you align with our core values and leadership principles
- References: We connect with a few folks you’ve worked closely with to get a better picture of your working style and impact
- Offer: If all goes well, we’ll move to the offer stage!
- Please note, we will have an AI note-taking tool join most of our interviews
Our take
The rise of crowdfunding has helped democratize fundraising for for-profit companies, but the infrastructure for non-profits has lagged behind. Givebutter has set out to change this, supplying a feature-rich, easy to use fundraising platform for the "changemakers of today", which has been used to raise billions of dollars for good causes.
Crucially, unlike other crowdfunding platforms, 100% of the donation typically goes to the campaign, with Givebutter making its money entirely through tips and occasional but transparent transaction fees. In 2022, the company raised capital that has been put to work developing the product to be fit for all types of fundraising.
Having already seen impressive success in certain segments, these new development efforts will help expand Givebutter's reach. For example, it launched a CRM to help it reach more small, local nonprofits, and has released the industry's first donor-advised fund (DAF) donate button, through which donors can recommend a nonprofit for a donation in just three clicks.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (1 round)
Jun 2022
$7m
SEED
Total funding: $7m
Company benefits
- Health Insurance: Enroll in Medical, Dental, and Vision insurance covered 100% for employees
- 401(k): We offer access to a retirement planning account for all employees, with a 3% company match
- Parental Leave: Receive 12 weeks paid parental leave for both primary and secondary caregivers
- Vacation and Holiday: Givebutter offers a Flexible PTO policy with uncapped Vacation days. Givebutter is closed for a whole week in the summer for an employee Wellness Week
- Mental Health Support: Access a free membership to Talkspace, which includes unlimited messaging and one free video per month
- Charitable giving - employees are encouraged to donate up to $50/month to any verified nonprofit they wish to support on Givebutter
- Home Office Stipend: Upgrade your home office with company-sponsored expenses including high-quality laptops, monitors, and modern technology
- Charitable Giving: Donate up to $50/month to any verified nonprofit you wish to support on Givebutter
- Professional Development: Grow through learning and development reimbursement opportunities
Leadership
Max Friedman
(Co-Founder & CEO)Co-founded Givebutter on graduating from George Washington University in Computer Science and Finance.
Liran Cohen
(Co-Founder & CTO)Co-founded Givebutter on graduating from George Washington University with an MS in Computer Science.
Salary benchmarks
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