Senior Demand Generation Manager, BlueConic
$90-120k
+ Annual target bonus: $9,000 - $12,000 USD
Making customer data more accessible for marketing
Open for applications
Making customer data more accessible for marketing
101-200 employees
Open for applications
$90-120k
+ Annual target bonus: $9,000 - $12,000 USD
101-200 employees
Company mission
To ensure that individual data is combined and accessible to ensure that businesses can make good decisions and foster customer relationships.
Role
Who you are
- 6–8+ years of experience in B2B demand generation or growth marketing
- Demonstrated success building and scaling pipeline in a high-growth environment
- Experience integrating AI into core workflows as a driver of performance
- Background in paid acquisition, lifecycle marketing, events, and ABM strategy
- Strong analytical fluency across funnel metrics, attribution, and revenue modeling
- Experience with marketing automation platforms such as Marketo or HubSpot and CRM systems such as Salesforce
- Ability to operate independently and execute with speed
- Comfort making data-informed decisions in ambiguous, high-accountability environments
What the job involves
- We’re seeking a Senior Demand Generation Manager to architect a next-generation demand engine that uses AI, real buying signals, and coordinated execution to drive measurable revenue growth
- This is an opportunity to design and scale a modern, AI-powered demand engine across the full buyer journey. You will rethink how we identify buying signals, orchestrate campaigns, and convert interest into pipeline
- If you are motivated by building smarter AI-driven systems, moving quickly, and seeing measurable impact from your work, this role offers real ownership and visibility
- As Senior Demand Generation Manager, you will lead the evolution of our demand engine through AI-driven signal detection, coordinated channel execution, and intelligent automation
- Build a demand engine that identifies, prioritizes, and converts real buying signals
- Redesign paid, lifecycle, and ABM into one coordinated revenue system
- Replace manual optimizations with automation that compounds over time
- Introduce smarter workflows that meaningfully improve how we operate
- You will work closely with Marketing, Sales, and Revenue Operations to drive new logo and expansion pipeline growth that directly accelerates revenue
- Design and scale an AI-powered demand engine that captures intent signals across channels
- Develop workflows that prioritize accounts and leads based on real buying behavior
- Connect first-party data, paid engagement insights, and sales feedback into a unified targeting approach
- Implement automation that strengthens performance with each campaign cycle
- Redesign paid media, lifecycle marketing, and ABM as one coordinated system
- Orchestrate campaigns based on buying stage and signal strength
- Create seamless movement from awareness to opportunity through intelligent nurture
- Replace disconnected channel efforts with a connected pipeline engine
- Transition manual bid adjustments and segmentation work into AI-driven workflows
- Build scalable testing systems that continuously improve CAC and pipeline efficiency
- Develop automated reporting and insight loops that give Sales clear visibility into high-fit buyers
- Introduce tools and processes that increase leverage without increasing complexity
- Own pipeline generation targets aligned to revenue goals in partnership with the VP of Demand Generation
- Increase high-fit demo volume and improve MQL-to-SQL conversion rates
- Improve CAC efficiency and marketing-attributed revenue
- Build transparent attribution models that clearly demonstrate impact
- In your first 90 days, you will:
- Launch at least one AI-powered workflow that changes how we prioritize or convert demand
- Replace a legacy manual process with scalable automation
- Redesign a core acquisition or nurture motion for greater speed and efficiency
- Deliver measurable pipeline impact
- What Success Looks Like:
- A demand engine that consistently surfaces high-intent buyers
- Coordinated, systemized execution across channels
- Automation that reduces manual work and increases performance
- Quarter-over-quarter improvements in pipeline efficiency
- Strong alignment with Sales built on pipeline quality and transparency
- Clear reporting that ties marketing efforts directly to revenue
Our take
BlueConic offers a customer data platform (CDP) that provides marketers with a single source of customer data truth, which can be used to create valuable engagements. The company is seen as a leader in the CDP market.
With brands and publishers set to move away from third-party data, data clean rooms are becoming a popular choice. BlueConic has been able to set itself apart from competitors by announcing its intention to become the first CDP to offer a comprehensive data clean room solution, enabling its customers to facilitate second-party data sharing in a privacy-safe environment.
BlueConic’s solution is used by more than 300 consumer and B2B brands, including Hearst Newspapers, Heineken, ING, T-Mobile, and America’s Test Kitchen. It has seen impressive progress and revenue growth, buying the company even more backing from giants like Vista. The hard work has paid off for BlueConic seeing as it now shares rankings with Organisations like Microsoft and Adobe as leaders in the CDP space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2020
$13m
SERIES B
Jul 2016
$6.3m
SERIES A
Total funding: $29.4m
Company benefits
- Flexible work hours along with hybrid, remote, and in office options
- 401(k) savings plan and retirement packages which include a generous employer match
- 28 days of vacation per year + sick time and paid holidays
- Growth & Learning
- Technology gear & home office stipends
- Choice of three PPO medical plans, dental and vision insurance, and disability and life insurance + Headspace subscriptions
- 12 weeks’ parenting leave
Company HQ
Financial District, Boston, MA
Leadership
Bart Heilbron
(Co-Founder)After graduating from Radboud University with a degree in Communication Science, Bart founded GX Software, a marketing technology service that created solutions for online companies.
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