Senior Marketing Manager, Gusto
Indirect
$157-214k
Salary dependent on location
More information about location
2+ days a week in office
Automated payroll, benefits & HR platform
Be an early applicant
Automated payroll, benefits & HR platform
1001+ employees
Be an early applicant
$157-214k
Salary dependent on location
More information about location
2+ days a week in office
1001+ employees
Company mission
To create a world where work empowers a better life.
Role
Who you are
- You’re data-driven and customer obsessed
- 10+ years of overall marketing experience, with at least 3+ years in ABM or partner marketing campaign management
- Proven success designing and executing multi-channel B2B marketing campaigns that drive measurable impact across the customer journey
- Strong expertise in at least one paid media channel (Google, Meta, LinkedIn, or equivalent)
- Hands-on experience with ABM platforms (6sense, Demandbase, ZoomInfo, or similar)
- Strong analytical skills: ability to interpret campaign performance, segment data, and generate actionable insights
- Ability to leverage AI-powered tools and platforms (e.g., for campaign automation, content generation, predictive insights, or reporting) to enhance efficiency and scale
- Skilled collaborator with experience working closely with Sales, RevOps, and Product Marketing teams
- Exceptional written and verbal communication skills with the ability to simplify complex ideas into clear, compelling narratives
- Experience driving growth of accountant or indirect partner channels a strong plus
- BA/BS degree required; MBA or advanced degree a plus
- When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required
What the job involves
- As a Senior Marketing Manager, you will drive growth across our accountant (indirect) channel through a mix of Account-Based Marketing (ABM), content generation, and paid media campaigns
- You'll lead the strategy, execution, and optimization of multi-channel programs, delivering the right message to the right partners at the right time
- You’ll work closely with lifecycle marketing, product marketing, revenue operations and Sales teams to conceptualize key moments of interaction across our user journey to ensure we’re communicating with partners in strategic, timely, and thoughtful ways
- This role is part of the go-to-market team responsible for driving pipeline and fueling growth across direct and indirect channels. We combine creativity, data-driven insights, and cross-functional collaboration to design campaigns that reach, engage, and convert the right audiences at scale. Together, we’ve helped Gusto grow to serve over 400,000 small businesses nationwide, and we’re just getting started
- Develop and execute a scalable acquisition and engagement playbook for our accountant channel, defining key partner segments and tailored strategies
- Lead account-based marketing campaigns from end-to-end, including strategy, tactical execution, vendor management, and reporting
- Partner with Revenue and Sales leaders to shape the long-term ABM strategy, with goals tied to pipeline creation, partner activation, and engagement
- Collaborate with cross-functional teams (Product Marketing, Sales, Marketing Ops, Sales Enablement, Lifecycle) to ensure consistent messaging and seamless partner experiences
- Own the experimentation roadmap, testing and optimizing across channels (paid media, content syndication, email, events, etc.) to identify scalable programs
- Drive content development (case studies, thought leadership, co-marketing materials) that resonates with accountants and strengthens Gusto’s brand
- Provide ongoing reporting and insights on campaign effectiveness, sharing learnings to guide future strategy
- Stay ahead of industry trends (AI, marketing tech, etc.) and bring innovative ideas to accelerate channel growth
Our take
For many small businesses, vital administrative tasks such as payroll, taxes, and benefits are manual tasks that take time and energy which many SMB owners don’t have. The three co-founders of Gusto – all coming from small business backgrounds – collaborated on a Fintech company that would handle employee payments, benefits administration, and compliance support specifically for small businesses.
The company may have started slowly, as the founders focused on nailing each individual aspect of Gusto’s operations, but has now skyrocketed to unicorn status with more than 200,000 customers and a multi-billion dollar valuation. In 2021, Gusto began acquiring other companies to strengthen its offering and its position in a competitive market, including two other fintech startups, Ardius and Symmetry.
Through its continued acquisitions and fundraising efforts, the company has carved out a strong position for itself in the space. Although Gusto has found itself impacted by the macroeconomic situation, through the significant effect it has had on its clientele, the company still appears positive for the future after raising funds in 2023 that will see it reach key profitability benchmarks. It continues to consolidate its platform, for example by integrating with OpenComp to grant its users access to the company's Compensation Intelligence Platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
45% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
May 2022
$55m
SERIES E
Aug 2021
$175m
SERIES E
Total funding: $706.3m
Company benefits
- Comprehensive medical, dental, and vision benefits, plus a variety of mental health resources
- Flexible vacation - Gusties are encouraged to take the time off they need to continue doing great work
- Fertility treatments, parental leave, pregnancy termination, caregiving, gender-affirming surgery, hormone treatments, transgender-inclusive services, and more
- If you work at one of our homebases, enjoy food, drinks, and good conversation — on us
- Celebrate 5 or 10 years at Gusto and take a month off to recharge
- Take advantage of internet, phone, commuter, and wellness stipends each month, along with a WFH stipend and cash for anniversaries
Company HQ
Central Waterfront, San Francisco, CA
Leadership
Joshua Reeves
(CEO)Studied Electrical Engineering at Stanford and went onto co-found Gusto in 2011.
Tomer London
(CPO)Has a PhD in Electrical Engineering from Stanford. Was a Researcher at Intel, and then interned at Bump Technologies. Co-founded Vizmo, a mobile self-service technologies company, in 2008. Co-founded Gusto in 2011.
Edward Kim
(Head of Engineering)Studied Electrical Engineering at Stanford. Was Senior Project Engineer at Volkswagen of America Electronics Research Lab and then co-founded Picwing, a printed photos company, in 2008. Co-founded Gusto in 2011.
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