Digital Marketing Manager, runZero
$125-145k
Plus stock options
Total attack surface & exposure management solution
Job no longer available
Total attack surface & exposure management solution
21-100 employees
Job no longer available
$125-145k
Plus stock options
21-100 employees
Company mission
To make discovery as easy and safe as possible, so organizations know everything they have on their network and in the cloud.
Role
Who you are
- Bachelor’s degree in marketing, communications, or a related field
- 5-8 years of experience in B2B digital marketing and/or SaaS demand generation in the tech or security industry, with substantial experience in deploying successful PLG and ABM campaigns
- Proven success in developing and executing digital marketing campaigns that drive measurable results
- Excellent writing, copy editing, and proofreading skills
- Strong analytical skills and experience with marketing analytics tools, including Salesforce, Marketo, and 6Sense
- Experience with a free trial, PLG go-to-market model
- Understanding of enterprise technical buyers
- Familiarity with the cybersecurity industry is a plus
- Excellent project management and communication skills
What the job involves
- We are seeking an experienced Digital Marketing Manager to join our team and drive our digital marketing strategies
- Reporting to the Director of Demand Generation, you will be responsible for developing and executing comprehensive campaigns across paid programs, organic social media, email, and other digital channels to increase brand awareness, generate leads, and drive customer engagement with a strong focus on Product-Led Growth (PLG) and Account-Based Marketing (ABM) strategies
- Coordinate and implement integrated digital marketing programs, including social media, email marketing, paid programs, online advertising, and targeted ABM initiatives to enhance online presence and engagement with key accounts
- Create strategies and test digital channels to drive free trials of the runZero Platform, monitoring the downstream activation rates and conversion to opportunity
- Craft and refine email campaigns aimed at nurturing leads and promoting offerings, ensuring optimal engagement and conversion rates
- Monitor, analyze, and report on digital campaign performance across platforms, providing actionable insights and recommendations for improvement
- Exhibit flexibility, adapt to evolving priorities, and efficiently manage multiple projects with varying deadlines to ensure timely and effective execution
- Rigorously measure the effectiveness of all digital marketing activities against ROI and KPIs, employing A/B testing, analytics tools, and ABM metrics for continuous optimization
- Stay abreast of the latest trends, tools, and technologies in digital marketing to foster innovation and maintain a competitive edge, with a focus on advancements in PLG and ABM strategies
Our take
Founded in 2019 by renowned security researcher H Moore, runZero began as a tool to help organizations defend against growing cybersecurity threats. What started as a response to gaps in security visibility has since evolved into a powerful assert inventory and management platform. Today, runZero is a versatile data analysis company, helping digital enterprises keep track of their connected assets and stay ahead of emerging security challenges.
Formerly known as Rumble, runZero rebranded in 2022 to better align with its expanded focus beyond cybersecurity, encompassing the broader realms of asset and inventory management. As businesses increasingly delve into digital infrastructure, runZero has emerged as a streamlined tool of choice for digital solutions companies like Presidio and Capgeminini.
Envisioning a future where it continues to play a pivotal role in shaping the landscape of digital solutions, cybersecurity, and asset management, With a robust foundation, strategic rebranding, and strong financial backing, the company is well-positioned to navigate the evolving challenges of the digital era and make lasting contributions to the industry.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Mar 2022
$15m
SERIES A
Mar 2021
$5m
SEED
Total funding: $20m
Company HQ
Zilker, Austin, TX
Leadership
HD Moore
(Co-Founder & CEO)Previously VP of Research & Development at Atredis, Principal at Special Circumstances, Founder and Open Source Developer at Metasploit.
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