User Acquisition Associate Manager, Crunchyroll
International, 6 month contract
Pay Transparency: $45 - $45 USD
Streaming service for anime and manga
Be an early applicant
Streaming service for anime and manga
1001+ employees
Be an early applicant
Pay Transparency: $45 - $45 USD
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- 2+ years of experience on a digital marketing team or at an agency, working in ad platforms (e.g., Google, Facebook, TikTok, etc.) – implementing paid media campaigns and optimizing towards performance goals
- Experience managing creative A/B testing with a clear hypothesis, experiment setup, and applicable outcome
- Demonstrate and problem solving with an analytical and results-driven mindset
- Experience with various measurement and analytics tools:
- Web analytics (e.g., Google Analytics, Amplitude, Mixpanel)
- Mobile measurement partners (e.g., Singular, Adjust)
- Data visualization tools (Tableau, Looker, Data Studio, etc.)
- Experience in entertainment or subscription-based services preferred, interest in anime
What the job involves
- We are looking for an Associate Manager, User Acquisition (International) to support our core streaming business in major international regions (LATAM, EMEA, ASIA)
- You will own creative execution and optimization across social ad platforms within our performance media campaigns
- The Associate Manager will also collaborate internally within the Growth and Paid Media team and externally across departments to develop a data-driven paid media creative strategy, informed by A/B testing
- Reporting into the Senior Growth Marketing Manager, you will contribute to global paid media strategy that delivers on business growth goals
- Launch and increase ads across multiple marketing channels for multiple international regions (LATAM, EMEA, ASIA) with a primary focus on paid social
- Evaluate ad performance and summarize relevant, applicable insights to a broad range of audiences
- Compile and present weekly and monthly creative performance reporting
- Develop A/B tests to determine best performing ad formats, creatives, and messaging
- Leverage creative performance insights to inform localized paid media creative strategy
- Operational support on daily processes such as:
- Manage creative library of assets for paid media across international regions and for all performance media channels
- Submit paid media creative requests and work with creative project manager on asset development
- Manage financial operations such as creating purchase orders and reconciling invoices
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Lucerne - Higuera, Culver City, CA
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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