Senior Manager of Branded Content Strategy, Overtime
$90-100k
+ Stock options
Youth-focused sports network
Open for applications
Youth-focused sports network
501-1000 employees
Open for applications
$90-100k
+ Stock options
501-1000 employees
Company mission
To build disruptive new sports leagues aimed globally at the next generation of sports fans and athletes.
Role
Who you are
- The ideal candidate for this position is ready to work on a variety of projects, based on time-of-year and business priorities
- 6+ years of experience working in the media industry
- Familiarity with all aspects of the video production process, from pre-production to field production to post-production
- You love consuming digital content and are well-versed in all of the social platforms
- You understand Overtime’s social voice and can describe it to internal and external stakeholders
- Comfortable wearing many hats, and bouncing between different projects from minute-to-minute
- A self-starter, always looking for people and projects that could use a helping hand
- You’re fluent in the digital content sales process, and are familiar working with brands and ad agencies
- You’re insanely creative and have a ton of ideas for great social content that would be a fit on Overtime’s channels, and could also be sponsored by a brand
- You’re comfortable and have deep experience pitching and explaining creative ideas to internal and external people
- Your organization and communication skills are elite
- You have incredible attention-to-detail
What the job involves
- Overtime is looking for a multi-talented digital media professional for the position of Senior Manager, Branded Content Strategy.The ideal candidate for this position will be ready to work cross-functionally across Overtime’s Production, Social, Sales, Commerce, and Tech teams on a variety of daily tasks and long-term projects
- The Senior Manager will be expected to oversee ideation and strategy for Overtime’s branded content pitch process
- This will involve leading brainstorms (and coming up with ideas on your own), writing out concepts, pitching to clients, proposing talent, and building out production and rollout calendars
- The Senior Manager will also be responsible for monitoring performance of all content, participating in the creation of wrap decks, presenting to clients about how their campaigns performed, and offering recommendations for how we optimize and improve in the future
- Occasional work on nights and weekends required
- Lead Overtime’s branded content ideation process
- Sit between Sales and Content team to execute strategy and deliver quality content that aligns with Overtime and our branded partners vision
- Write-up creative concepts for use both internally and externally
- Oversee project collaboration between all of our internal teams, especially between our Sales and Production/Social teams
- Work with our talent to manage schedules and produce social content
- Supervise management of internal docs, like programming calendars and edit schedules
- Work nights and weekends, and potentially travel, depending on our project slate
Our take
Gen Z prefers short-form highlights content to full sports league matches, and tight NBA licensing restrictions mean that independent content platforms can’t trim matches to cater to this younger audience. Overtime saw this problem and turned it into a market opportunity.
It has built a short-form content empire around unlicensed amateur sports leagues, with a focus on basketball. It has a substantial multi-platform presence across social media, featuring reality-TV-style dispatches and shows focused on up-and-coming players with strong viral potential.
The brand now has over 100M followers, most of them Gen Z or younger Millennials, and its videos rack up well over 3B views each month. This brings in substantial ad revenue for Overtime, supplemented with merchandise sales. It has also recently ventured into the NFT space with its partnership with Magic Eden.
The company has also launched its own youth basketball league and pulled in high-profile backers including Jeff Bezos, Drake, and Kevin Durant, which is remarkable progress for the still relatively young company. With a comfortable and unchallenged position in this niche, Overtime looks set to continue building out a leading platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2022
$100m
SERIES D
Apr 2021
$80m
SERIES C
Total funding: $243.9m
Company HQ
Dumbo, NY
Leadership
Dan Porter
(CEO)Worked in Music Business Development at BMG and Virgin USA, and served as CEO at social game company omgpop. Also worked in Senior roles at Zynga and worked at William Morris Endeavor as Head of Digital. Current an Adjunct Professor at NYU.
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