Digital Marketing Coordinator, SharkNinja
Home devices and appliances
Job no longer available
Home devices and appliances
1001+ employees
Job no longer available
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 1-3 years of experience in digital marketing or social media marketing, preferably in the consumer goods industry
- Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, Hootsuite, or Buffer
- Basic knowledge of SEO principles, email marketing platforms (e.g., Mailchimp), and CMS platforms (e.g., WordPress, Shopify)
- Experience with social media management and content creation across platforms like Instagram, Facebook, LinkedIn, TikTok, and Twitter
- Strong communication skills, both written and verbal, with a creative flair for content development
- Analytical mindset with the ability to interpret data and draw actionable insights
- Strong attention to detail and organizational skills
- Ability to work collaboratively across teams and build positive working relationships
- Self-motivated and proactive, with the ability to take ownership of tasks and drive results
Desirable
- Strong understanding of consumer behavior and trends within the consumer goods industry
- Familiarity with design tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva
- Basic HTML/CSS knowledge for website updates and email marketing customization
- Experience working with influencer marketing and online partnerships
- Ability to manage multiple projects simultaneously and work in a fast-paced environment
What the job involves
- The Digital Marketing Coordinator will support the planning, execution, and optimization of digital marketing campaigns across multiple channels, including social media, email, websites, and digital advertising platforms
- This role will involve working closely with the marketing team to enhance brand presence, engage with consumers, and drive online traffic and sales
- The Digital Marketing Coordinator will play a key role in implementing strategies that align with the company’s business goals in the consumer goods sector
- Assist in planning and executing digital marketing campaigns across various platforms, such as social media (Facebook, Instagram, Twitter), email marketing, Google Ads, and display advertising
- Coordinate content creation, including images, videos, and written materials, to support digital campaigns
- Collaborate with graphic designers, copywriters, and external agencies to ensure high-quality and consistent content
- Manage day-to-day social media activities, including scheduling posts, responding to comments, and engaging with followers
- Monitor social media trends and consumer behavior to inform content strategies and enhance brand engagement
- Work on building and managing the company's social media calendar to ensure consistent messaging and branding across platforms
- Assist in maintaining and updating the company’s website, ensuring content is fresh, relevant, and optimized for SEO
- Coordinate the development and distribution of digital content, such as blog posts, product pages, and promotional materials
- Work closely with the web development team to ensure smooth website functionality and a positive user experience
- Support the creation and execution of email marketing campaigns, including the development of email templates, content, and segmentation strategies
- Analyze email marketing performance and optimize campaigns based on metrics such as open rates, click-through rates, and conversions
- Monitor, analyze, and report on the performance of digital marketing campaigns using tools such as Google Analytics, Facebook Insights, and other digital analytics platforms
- Track key performance indicators (KPIs) such as website traffic, social media engagement, and conversion rates to evaluate campaign effectiveness
- Provide actionable insights and recommendations to improve campaign performance and drive growth
- Work closely with product development, sales, and other departments to align digital marketing strategies with overall business objectives
- Coordinate with the eCommerce team to support online product launches, promotions, and seasonal campaigns
- Assist in ensuring all digital marketing efforts align with the broader brand strategy and business goals
- Assist in implementing SEO strategies to improve website rankings and visibility in search engines
- Support the management of paid digital advertising campaigns (e.g., Google Ads, Facebook Ads) to drive online traffic and conversions
- Identify and collaborate with influencers, bloggers, and digital partners to expand brand reach and engage with target consumers
- Coordinate partnership campaigns and ensure that deliverables align with brand messaging and objectives
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company values
- Never be afraid to dream big
- Relentlessly innovate
- Obsess about customer satisfaction
- Build people up
- Seize opportunities - individually and collectively
Company HQ
Needham Heights, Needham, MA
Articles
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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Diversity, Equity & Inclusion at SharkNinja
- At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Your role in Diversifying SharkNinja:
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
- Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
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