Senior Marketing Manager, Virta Health

• This is a high-visibility, hands-on role for a creative yet analytical marketer who thrives on driving results
• 7-10+ years of demand gen experience, with a focus on demand gen in B2B healthcare environment
• Proven success designing and executing multi-channel marketing campaigns that drive measurable pipeline and revenue
• Experience with marketing automation platforms (HubSpot), CRM systems (SFDC), ABM (ZoomInfo), AI tools, etc
• Creative thinker who can translate business objectives into engaging marketing programs
• Strong analytical mindset—comfortable working with data to uncover insights, test hypotheses, and guide decisions
• Excellent project management skills with the ability to juggle multiple campaigns simultaneously
• Collaborative and proactive team player who thrives in a fast-paced, growth-oriented environment
• Bachelor of Science/Bachelor of Arts preferred
• You put people first and take care of yourself, your peers, and our patients equally
• You have no ego and understand that everyone has something to bring to the table regardless of experience

Desirable

• Virta Health is looking for an action-oriented senior marketer to accelerate our enterprise demand generation efforts
• This person will develop and execute innovative, data-driven marketing programs that create measurable impact in our target markets
• In this role, you’ll own the strategy and execution of campaigns designed to generate qualified pipelines and accelerate deal velocity across key segments
• You’ll work cross functionally with the demand gen, product marketing and sales teams to bring compelling campaigns to life - leveraging webinars, email nurture programs, ABM, digital advertising, and thought leadership content
• Develop and execute integrated demand generation campaigns across multiple channels (email, webinars, ABM, digital advertising, events, and content syndication) to drive awareness, engagement, and pipeline growth
• Co-own our webinar program—partner with content marketing to develop concept and coordinate speakers, lead promotion, execution, and post-event follow-up
• Oversee direct report focused on ABM initiatives, optimized email nurture journeys, and digital advertising
• Partner with content marketing and product marketing to leverage timely thought leadership in campaigns and ensure messaging aligns with our brand narrative and customer pain points
• Analyze campaign performance, deliver actionable insights, and continuously test and iterate to improve ROI and efficiency
• Collaborate with the commercial optimization team to ensure accurate attribution, lead tracking, and reporting on campaign performance
• Stay on top of industry trends and MarTech to identify new channels, technologies, or tactics to enhance demand generation efforts
• Within your first 90 days at Virta, we expect you will do the following:
• Get up to speed on 2026 plans and 1H campaigns, step in to run existing projects forward
• Learn demand generation tools, evaluate areas with greatest opportunity, create action plan where necessary
• Align closely with sales and consultant relations to understand how to activate channel for greater growth
• Partner with Enterprise Marketing Team and Sales to deploy campaigns that deliver highly qualified leads to SDRs
• Partner with Commercial Optimization Team on more sophisticated attribution frameworks