Senior Manager of Copywriting, Roku
$135-150k
+ Equity
More information about location
4-5 days a week in office
Convenient and affordable TV streaming players
Posted today
Convenient and affordable TV streaming players
1001+ employees
Posted today
$135-150k
+ Equity
More information about location
4-5 days a week in office
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- The ideal candidate is both a strong conceptual thinker and a team leader — someone who can zoom out to define the big idea and zoom in to craft the words that bring it to life
- They are comfortable navigating ambiguity, aligning stakeholders, and championing great creative work through collaboration, clarity, and craft
- 10+ years of experience in creative copywriting, with significant time in agency or agency-like environments
- Proven experience developing concept-driven campaigns, with a portfolio that demonstrates multiple creative directions and strategic thinking, not just execution
- Experience collaborating closely with art directors and designers to produce integrated creative work
- Strong understanding of creative briefs, positioning, and insight-driven ideation
- Experience leading or mentoring writers and contributing to a high-performing creative team culture
- Ability to present and sell ideas clearly and persuasively to cross-functional partners and senior stakeholders
- Well-rounded writing background including video, digital, product marketing, and integrated campaigns
- Strong instincts for brand voice and storytelling, with the ability to flex across tones and audiences
- Comfortable working in a fast-paced, iterative environment with shifting priorities
- Bilingual English/Spanish preferred (fluent in speaking, reading, and writing)
What the job involves
- We are looking for a Sr. Manager, Copywriting to lead the copywriting discipline within Roku’s Brand & Creative Studio
- This role sits at the intersection of brand, creative, marketing, and advertising — responsible not only for crafting and evolving Roku’s brand voice, but for driving idea-led, strategically grounded creative work across the business
- This is a hands-on creative leader who understands agency-style creative development — from brief intake and insight generation through concepting, iteration, and execution
- You’ll partner closely with art directors, designers, and creative directors to develop multiple on-brief concepts that ladder up to a clear creative north star, ensuring all work is both strategically sound and creatively compelling and present work to our internal marketing partners
- Manage and mentor a team of copywriters and strategists, fostering a culture of curiosity, craft excellence, collaboration, and accountability
- Lead concept development and oversight across campaigns and initiatives — partnering with art directors and designers to generate multiple, distinct, on-brief creative territories rooted in strategy and insight
- Translate briefs into big ideas — ensuring all creative work ladders up to a clear creative north star and delivers against business and brand objectives
- Champion a strong creative process — bringing structure, clarity, and rigor to briefing, concepting, feedback, and execution in a way that reflects best-in-class agency workflows
- Collaborate cross-functionally with creative directors, designers, marketers, product teams, and stakeholders to develop AI-driven creative workflows and automation to enhance speed without compromising quality
- Write and oversee copy development across channels — including campaign concepts, video scripts, brand messaging, product marketing, lifecycle, and retail experiences
- Develop messaging frameworks and narratives that support full-funnel storytelling and ensure consistency across touchpoints
- Elevate creative quality by providing clear, actionable feedback and direction
- Guide work through review and approval processes, effectively presenting and defending creative rationale to senior stakeholders
- Act as a brand steward, ensuring consistency in voice, tone, and messaging across all outputs
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 147 more jobs at Roku