Performance Marketing Designer, SoFi
$80-150k
+ Bonus
Mobile & online personal finance services
Be an early applicant
Mobile & online personal finance services
1001+ employees
Be an early applicant
$80-150k
+ Bonus
1001+ employees
Company mission
To help people reach financial independence to realize their ambitions.
Role
Who you are
- 3-5+ years of experience as a designer with a focus on performance marketing, digital advertising
- Strong understanding of performance marketing principles, including conversion rate optimization (CRO), paid search, display advertising, social media ads, and email marketing
- Solid grasp of UI/UX principles, with a portfolio showcasing your ability to create user-friendly, visually appealing, and conversion-optimized designs
- Working knowledge of HTML/CSS for email formatting
- Experience with AI and automation tools
- Proficient in ideating, creating wireframes, and prototyping for web
- A data-driven mindset, with experience running A/B tests and optimizing design based on performance metrics
- Excellent collaboration skills—comfortable working cross-functionally and with partner brands
Desirable
- Experience in fintech, banking, credit cards, e-commerce, SaaS
- Experience with marketing platforms like Google Ads, Facebook Ads, and email marketing platforms
What the job involves
- We’re looking for an Interactive Designer who can create compelling, high-converting designs across multiple channels such as web and lifecycle marketing
- You’ll be responsible for developing and refining designs that engages, converts, and retains customers
- You’ll work closely with performance and lifecycle marketing teams (as well as compliance…we’re a fintech after all) to create strategic designs across email, website, paid ads, and customer lifecycle campaigns
- Beyond writing, you’ll also play a key role in editing, optimizing, and A/B testing content to ensure every word drives results. Your experience with automation tools like Braze will help us scale and personalize our marketing efforts efficiently
- Craft compelling, brand and partner-aligned designs for email campaigns, website content, landing pages, paid ads, and lifecycle marketing
- Work closely with performance marketing, product, compliance, and creative teams to develop strategic messaging that drives customer action
- Implement A/B testing to continuously improve email subject lines, CTAs, and messaging for better engagement
- Analyze performance metrics and apply insights to refine and optimize designs for conversion and retention
- Stay ahead of industry trends in performance marketing, customer lifecycle strategies, and AI-driven content
Our take
SoFi started by offering ways for students to secure better financial terms on their loans, and now offers a huge range of personal finance products, including bank accounts, loans, mortgages, investment advice, and investment opportunities. Many customers find they have to go to multiple financial service providers to meet all their finance needs, but SoFi overcomes this issue by putting it all in one place.
Its goal, to cover all the financial bases, sets them apart from many of the traditional banks and even some of their digital competitors, such as Avant, which has chosen to focus on providing credit alternatives. Although it is operating in a competitive market with a lot of big players such as Monzo, Revolut, and Starling, the company has managed to raise huge amounts of funding to support its rapid expansion.
SoFi has focussed on global expansion, moving outside the US, and has made a series of acquisitions to support this - including a Hong Kong-based investment app called 8 Securities. After going public on the New York Stock Exchange via a SPAC merger in June 2021, the company has continued to evolve and release more mission-oriented services into its roster, and strengthened its lending capabilities through a $350 million post-IPO loan. To date, the company has sold over $15 billion in personal loan collateral and continues to strengthen its offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2021
$369.9m
LATE VC
May 2019
$500m
GROWTH EQUITY VC
Total funding: $2.7bn
Company benefits
- Comprehensive health, vision, dental, life insurance, and disability benefits
- Generous vacation and holidays
- Paid parental leave for eligible employees
- 401(k) and education on retirement planning
- Tuition reimbursement on approved programs, up to $5,250 per year
- Monthly contribution up to $200 to help you pay off your student loans
- Great health & well-being benefits including: telehealth parental support, subsidized gym program
- Flexible time off
- Fertility and family planning options
- Free financial classes
Company HQ
The East Cut, San Francisco, CA
Leadership
Anthony Noto
(CEO)Graduated from the U.S. Military Academy after being a telecommunications officer and captain in the U.S. Army. Has worked as Head of Gobal Telecommunications, Media and Technology at Goldman Sachs, been the COO of Twitter, and also the CFO of the National Football League.
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