Senior Product Marketing Manager, Artera

• Bachelor's degree in marketing, computer science, business, or a related field; MBA is a plus
• Proven experience in Product Marketing, Product Management, Strategy or similar
• 7+ years' experience launching SaaS products to market
• Solid understanding of product marketing strategies and methodologies, including market segmentation, positioning, and messaging
• Expertise in pricing strategies, models, analysis, packaging and optimization
• Demonstrated success in developing and executing comprehensive product marketing strategies that drive revenue growth
• Strong project management skills with the ability to manage multiple projects and deadlines simultaneously
• Exceptional analytical and problem-solving skills, with the ability to interpret complex data and market trends, to make informed pricing decisions
• Excellent written and verbal communication skills, with the ability to craft compelling messaging, present complex concepts, and influence stakeholders at various levels in a clear and concise manner
• Solid understanding of product lifecycle management, product development processes, and go-to-market strategies
• Ability to collaborate effectively with cross-functional teams, including product management, sales, customer success, finance, and executives
• Self-starter with a results-oriented mindset who is comfortable working through ambiguity and has a track record of delivering projects on time and within budget
• Passion for our mission and the technology that helps us to achieve it, including the desire and ability to stay up to date with industry trends and best practices

Desirable

• We are seeking a highly skilled and experienced Senior Product Marketing Manager to join our dynamic product marketing team
• You will have a pivotal role in developing, executing and contributing to strategic marketing initiatives, with a specific focus on product positioning, messaging, and pricing strategies that align with the company's revenue goals and target customer segments
• Your expertise in pricing will be crucial in driving profitability and market competitiveness
• You will collaborate closely with cross-functional teams, including product management, sales, customer success and finance, to ensure the successful launch and ongoing success of our products in the market
• You’ll establish a deep understanding of the market trends, competitive landscape, and customer insights to understand the value and positioning of our products in the market
• Your strategic vision, deep market understanding, and exceptional leadership skills will inform the positioning, messaging, and go-to-market plans for our products, maximizing their impact and driving revenue growth
• You’ll work to ensure that pricing and packaging strategies are aligned with the overall product marketing strategy by finding the right balance between delivering value to customers, maximizing profitability, and maintaining a competitive position in the market
• Develop go-to-market plans and work cross-functionally to ensure successful product launches, including defining pricing strategies, sales enablement materials, and marketing campaigns for your areas of product responsibility
• Conduct market research, competitive analysis, win/loss, and customer segmentation to identify target markets, customer needs, pricing opportunities and inform product positioning and messaging
• Collaborate with the finance team to develop pricing models, evaluate product profitability, and optimize pricing strategies based on market dynamics and financial objectives
• Define, develop, and implement the pricing/packaging strategies and process, ensuring competitive pricing/packaging models and profitability targets are achieved
• Collaborate with product management to understand the product roadmap, features, benefits, and use cases. Translate technical details into compelling customer-focused value propositions
• Create compelling marketing collateral, including sales enablement materials, product guides, presentations, competitive assets, customer evidence and proof points to support sales teams
• Educate sales and customer success on new offers, collateral and messaging ensuring consistent GTM strategies across all customer segments for effective sales of our products
• Collaborate with the marketing team to create and execute integrated marketing campaigns that drive awareness, generate leads, and support customer acquisition and retention
• Monitor and analyze market trends, customer feedback, sales data and the competitive landscape to identify opportunities for product and marketing optimization
• Act as a strategic advisor to senior leadership, providing insights and recommendations on market trends, customer needs, and competitive landscape to shape the product roadmap and overall business strategy
• Represent the company as a subject matter expert and thought leader in the industry, speaking at industry events, conferences, and webinars