Growth Marketing Manager, ALT
$110-130k
+ Equity
Management platform for alternative assets
Open for applications
Management platform for alternative assets
101-200 employees
Open for applications
$110-130k
+ Equity
101-200 employees
Company mission
To unlock the value of alternative assets.
Role
Who you are
- 5+ years of experience in growth marketing with lifecycle experience, ideally in a tech or marketplace environment
- Iterable expertise with proven ability to build, manage, and optimize complex lifecycle campaigns across email, push, SMS, and in-app
- Experience partnering with Product and Design to ensure end-to-end cohesion
- Strong data literacy with comfort pulling, analyzing, and reporting on performance metrics to guide decisions
- Familiarity with analytics and attribution tools (Amplitude, Segment, Branch, or similar)
- Proven track record of balancing GTM planning with execution that delivers measurable impact
What the job involves
- As Alt’s Growth Marketing Manager, you’ll be owning our GTM motions to drive demand and revenue. You’ll own marketing communications to our customers and prospects and drive pipeline generation from our lifecycle channels
- This role will be a bridge between Product, Marketing, and Sales and will work cross-functionally to keep Alt’s positioning sharp against competitors
- Own GTM campaigns that connect product value to user needs, aligned across teams
- Create the lifecycle and in-app communication strategy across email, push, and product surfaces and track success
- Test and optimize flows to drive activation, conversion, and retention
- Partner early with Product and Design to shape communication throughout the user journey
- Deliver data-driven insights to refine messaging and influence future product and GTM decisions
- Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
- Success Metrics
- Own T60 Active Buyers and Sellers, driving adoption and engagement across both new and returning users
- Increase activation, conversion, and retention through optimized lifecycle programs
- Establish agility in GTM execution and ensure product-led communication is cohesive and measurable
Our take
Increased interest in alternative assets has resulted in an unexpected boom in the collectables market, as more people are seeking to diversify their portfolios. Alt is a trading and portfolio management platform capitalizing on this exciting new upswing, making it simple to buy and sell investment-grade trading cards.
Initially dealing exclusively with sports cards, the company’s platform has expanded to include other trading card types, ranging from Pokémon to Yu-Gi-Oh! Alt sets itself apart from the competition by offering its users a vast range of attractive options, such as no buyer premiums, cash advances, Alt Vault card storage and borrowing options.
By tackling the three key problems hobbling the uptake of alternative asset investments (liquidity, price transparency, and physical storage) Alt’s success certainly opens the door for further expansion into different assets like art and sneakers, ushering in a new model for alternative asset markets.
Steph
Company Specialist at Welcome to the Jungle
Insights
108% employee growth in 12 months
Company
Funding (2 rounds)
Nov 2021
$75m
SERIES B
Mar 2021
$31m
SERIES A
Total funding: $106m
Company benefits
- Medical, Dental & Vision
- Monthly WFH, health and wellness stipend
- Generous parental and family leave
- Volunteer opportunities
- Learning and development programs
- Unlimited PTO
- WeWork access
Company HQ
SoMa, San Francisco, CA
Leadership
Leore Avidar
(CEO )Also co-founded Lob, a platform that makes direct mail for businesses faster and easier. Was an Asset Management Derivates Trader for Citigroup Global Markets, and part of the Technical Business Development, Startups and Venture Capital services for AWS.
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