Director of Product Management, Etsy
Buyer Frequency
$239-311k
Eligible for an equity package and an annual performance bonus
More information about location
eCommerce platform for handcrafted goods
Posted today
eCommerce platform for handcrafted goods
1001+ employees
Posted today
$239-311k
Eligible for an equity package and an annual performance bonus
More information about location
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- 7+ years of experience leading business and product initiatives in high velocity tech companies with at least 3 years of management and leadership experience
- Strong record of using data-driven decision-making to increase customer frequency and retention, balanced by sharp intuition when data is incomplete
- Experience leading and developing teams of high functioning, growth minded Product Managers. You are passionate about team development and growth, aspire to excellence, and lead by example
- Natural collaborator that understands how to share a vision and drive cross-functional alignment and work effectively in a matrixed organization structure. Track record of building positive relationships with people and teams across a broad organization, including Marketing, Engineering, Design, Analytics, and Research
- An inspirational and clear communication style that embodies our guiding principles of leading with optimism and embracing differences
- A passionate member of the Etsy community and someone who believes in Etsy’s vision, mission and values
- Experience working in e-commerce, retail, two-sided marketplaces or growth teams is a plus
What the job involves
- The Growth group is focused on getting more buyers to experience the joy of shopping on Etsy more often
- We work across surfaces on Etsy to identify the highest impact opportunities for our buyers and sellers, partner closely with both the Marketing and the broader Product organization, and operate with an emphasis on rapid learning and iteration
- As the Director of Product on the Buyer Frequency initiative, you will lead efforts to inspire Etsy buyers to return and shop more often
- You’ll manage a dynamic and evolving portfolio, partnering closely with Marketing and Product leaders, with a focus on:
- Expanding and evolving our Loyalty portfolio, including Etsy Insider (our paid Loyalty program, currently in beta)
- Unlocking the full potential of our Favorites flywheel
- Scaling our promotions, offers, and incentives platform
- Deepening engagement by encouraging behaviors that build lifetime value
- This is a full-time position reporting to the VP of Product, Growth
- Partner closely with Engineering, Product Design, Data Science, Research, and Marketing to develop, communicate, and gain alignment on a group-level product strategy that drives towards tangible business outcomes
- Drive the product strategy for our Buyer Frequency initiative by setting a clear vision, defining meaningful goals, and identifying the biggest opportunities based on a deep understanding of Etsy’s user needs
- Build and maintain long-term product roadmaps aligned with Etsy’s broader Product and Marketing strategies
- Foster a culture of rapid experimentation, learning through testing, and customer-centered innovation
- Define and clearly articulate guidelines, principles, expectations, goals, and success metrics for Product Managers and their teams
- Champion risk-taking, learning, and innovation, while always protecting the buyer experience and the business
- Recruit and grow an exceptional product team, focusing on individual development, inclusion, and career progression
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company HQ
Downtown Brooklyn, NY
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
Salary benchmarks
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