Global Events and Field Lead, Instabase

• 8-10+ years of experience in event marketing, field marketing, and community efforts, with a track record of leading small and large-scale events
• Built a strategic marketing plan to achieve company GTM goals via events and field programs
• Managed regional in-person or virtual events from ideation to execution, including budgeting, logistics, and vendor relationships. Ability to manage these in person, virtually, or empower others to operate at scale
• Strong experience with cross-functional teamwork, especially with Sales, Product, and Executive teams, to align events with business priorities
• Proficient in applying data analysis to inform decision-making, monitoring event success, and optimizing strategies based on key metrics like return on investment and lead generation
• Strong project management skills, with the ability to prioritize multiple projects simultaneously and adapt to evolving business needs
• Experience with CRM and webinar tools

• Instabase is looking for an events and field marketing leader that excels at creating a balanced portfolio of marketing programs to drive demand and generate pipeline
• This role requires collaboration between multiple functions across the go to market organization to create programs that attract prospects, nurture customers, and build Instabase’s brand within the market
• We are looking for a hands-on leader that is able to create and implement an event strategy that encompasses first and third party events, virtual events, and scalable field marketing programs
• This role reports into the CMO
• Execute high-impact third-party sponsorships, co-branded partner events, and Instabase-hosted events, building strategic partnerships that amplify our presence in the automation space
• Collaborate closely with Sales, Product Marketing, Solutions Engineering, and Product teams to ensure events drive pipeline and showcase Instabase's technical capabilities
• Manage end-to-end event logistics, including budgeting, vendor relationships, speaker coordination, invitation management, swag procurement, and post-event follow-up
• Build community efforts through Instabase-sponsored field events, ranging from technical deep dives to thought leadership sessions that demonstrate Instabase's innovative approach to unlocking the potential of unstructured data
• Track and report key event metrics, analyzing ROI, pipeline contribution, and attendee engagement to optimize event strategies and demonstrate business impact
• Pioneer innovative event formats that highlight Instabase's brand and technology, creating an engaging experience that demonstrate our platform's capabilities
• Build and nurture relationships with internal teams, customers, partners, and industry thought leaders to strengthen Instabase's position in the intelligent automation space
• Maintain a data-driven approach to event planning and execution, ensuring all activities align with business objectives and deliver measurable outcomes
• Create compelling content and experiences that showcase Instabase's technical excellence and innovation in document processing and workflow automation

• We marry the benefits of moving fast at a scaling startup with the stability of larger corporations. Instabase pays 100% of top tier employee medical, dental, vision plans and takes care of dependents. Instabase also offers an FSA company match
• Instabase believes in investing in you and your future by providing a company 401(k) match and financial planning resources
• Every Instabaser is eligible for paid time off to care for their newborn or adopted child. We’ve also teamed up with Carrot Fertility to help support every Instabaser on their family forming journey
• At Instabase, we believe in providing employees the ability to rest, reflect, and recharge through unlimited paid time off and holidays
• Instabase believes in providing access to resources that allow you to grow in your role and career
• From home office setups to meal and Wi-Fi reimbursements, Instabase provides perks and resources that help you do your best work

Total funding: $277.1m

Instabase is a platform for businesses to build customisable apps for automating different parts of their business.